Thanks, TikTok: These Are the Items That Went Viral in 2022

It's no secret that in the past few years, TikTok has blown up as the top social media app for discovering trends and finding enjoyable content. It's become a powerful force in the beauty and fashion industries, constantly putting new products to the test with millions watching. With the algorithm giving everybody—not just those with a large number of followers—a space on the For You page to share product recommendations, it's changed the way people are shopping. 

The app has a massive amount of pull on consumers, and many product gems have made it to "viral" status this year. Some we already love here at Who What Wear, and they ended up quickly making it to the masses, and some were even new and intrigued us editors just the same. Hundreds of products have gone viral on TikTok's algorithm in 2022, but below, I rounded up the 30 worth the hype. 

Next, I Thought I Banished These 6 Jewelry Trends, But They're Surging Again 

Assistant Market Editor
Yusra Siddiqui is an editor who resides in New Jersey but bounces between the suburbs and NYC. (She's a Jersey girl at heart.) After interning at Who What Wear in 2019, she found her way to the team after graduating from LIM College in 2022 with a fashion media degree. She's also spent time writing and working for publications such as Fashionista, Coveteur, and Nylon, but she always knew that Who What Wear was where she was meant to be. When she's on the job, she's perusing runway shows, analyzing the latest thing fellow Gen Zers are up to on the internet, and sharing what she can about the modest-fashion market. You can also catch her dabbling in entertainment, talking about the costume choices of the latest Netflix series or diving deeper into how the plotline affects the viewers in a myriad of ways. Lastly, she likes to create content for Who What Wear's TikTok. Her personal time is spent doing similar but also different things—deep diving into almost every new TV show (Bridgerton, Gilmore Girls, and Stranger Things are favorites), planning her next local getaway (whenever that may be), and reading the latest Emily Henry or Sally Rooney novel in one sitting.