I Just ID'd Every TikTok-Viral Item That Is Currently on Sale During Prime Day

I'm going to be honest with you. As a beauty editor and self-proclaimed TikTok-beauty-trend aficionado, there have been many occasions when I'm drawn to a video on my For You page that tempts me to revisit the ever-present Amazon tab on my browser. Recently, the app rolled out an update enabling product links to be provided on the video itself, no clicking away needed.

Users are constantly sharing their latest Amazon beauty finds—so much so that you'll frequently find storefront links in bios. In honor of this year's Amazon Prime Day, I've rounded up a number of the app's trending products that you'll want to grab while they're available for less. Scroll on to see which ones made the list!


(Image credit: @emmaleger)




(Image credit: @devapollon)



Next, 28 Can't-Miss Items From the Many Sites Holding Sales During Prime Day

Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.