28 Can't-Miss Items From the Many Sites Holding Sales During Prime Day

If you've blocked off July 11 and 12 to spend all day on Amazon, I don't blame you. I did too. There are many incredible deals to be had (here are a bunch of them), but I'm here to remind you that tons of other retailers are also holding their own sales this week. Amazon Prime Day has become an internet-wide holiday as other sites don't want to miss out on the shopping momentum. And the best part is that we all get to benefit from it.
You probably don't want to spend a whole day shopping online, so I found some of the best sales happening this week and picked the most can't-miss items from each. Scroll to shop the stunning fashion and beauty options before sales end or pieces sell out—whichever comes first.
This story was published at an earlier date and has since been updated.
Next up, The 31 Most Epic Fashion Items on Sale Right Now

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
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