Instagram is the perfect place to document winning style moments. But the photo-sharing app also doubles as a great trend research tool, thanks in large part to the use of hashtags.
A new report released by retailer Long Tall Sally, in support of its #CURATDBY campaign, documents the most Instagrammed fashion trends from around the world. By monitoring which hashtags were among the most widely used across the globe, the brand was able to gather data about specific countries and their biggest trends.
The results? Outerwear had a big moment in 2017. Italy, Sweden, the U.S., and Denmark all had coats and jackets as their most popular item of the year. And to our surprise, it wasn't the U.S. that was most obsessed with Millennial Pink. Based on the findings, the trend was tagged a massive 15,411 times in Thailand.
Camo was big in Brazil, while straw bags were the most popular item in Spain. But the most unexpected country-trend pairing of all? The simple white tee was tagged in a whopping 6169 posts among users in France.
It's safe to say we're quite intrigued by these findings, which, according to the press release, offer "a unique retrospective snapshot of the fashion and style of real women across the globe."
Read on to discover the most Instagrammed trends in Paris, Tokyo, and Copenhagen.