One of the Buzziest Online Stores in Fashion Is About to Get Even More Popular

First things first, allow us to introduce you to The Folklore if you're unfamiliar. It's a sustainable NYC-based online store that sells both emerging and luxury brands from Africa and the diaspora. In the mix are clothing and accessories, jewelry, and home goods, most of which are handmade by local artisans. The Folklore is an excellent resource for discovering new brands and pieces that you won't see everyone else wearing, and the buzz around it is louder than ever.

Adding to that existing buzz as of today is Farfetch, which has made amplifying boutiques around the world its mission. The e-tailer just launched a collaboration with The Folklore, introducing ten of its most popular brands to its customer base. The curated selection includes 24 special clothing and jewelry pieces from brands such as Orange Culture and Third Crown, and alongside there's a breathtaking editorial shot in Lagos, Nigeria that shows off some of the pieces.

Keep scrolling to shop the collaboration before your favorites inevitably sell out.

Have you ever seen a trenchcoat this stunning?

Such a gorgeous dress for such a good price point.

This would be such a special gift to give.

I'm hardly surprised that this is selling out.

The way they styled this is perfection.

You'll be very glad you ordered this whenever you get to take a tropical vacation again.