Just In: The Best Beauty Products You Tried in 2020

Sponsor Content Created With Ulta Beauty


By now, you're probably well aware that we test-drive a lot of products at Who What Wear. From skincare and makeup to haircare and tools, we're always deep in a glorious sea of creams, powders, gels, and glosses, looking for the very best items to share with you. But we also want in on what you all are loving, too.With that in mind, we turned to our Instagram followers and asked them to share the best beauty goods they've tried this year because new-to-us products are just as exciting as newly launched ones.

The best part? All items listed would make great gifts. So if you still have some people to tick off your holiday list or just want to indulge yourself, Ulta Beauty will make it happen.




Next up: 12 seriously good holiday beauty gifts under $100.

Caitie Schlisserman
Beauty Director, Branded Content

Caitie Schlisserman is an L.A.-based beauty director with over a decade of branded content and editorial experience. She joined Who What Wear in 2014 as the first branded content editor and has worked her way up to overseeing the beauty department of the media revenue team. Before Who What Wear, Caitie helped launch FabFitFun's first subscription box and worked at a beauty startup where she assisted in successfully launching the editorial department.