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The Met Gala Beauty Look I Can't Stop Thinking About? Misty Copeland's Soft, Sculptural Glow"Brown as luxury. Brown as softness. Brown as power."
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Hailey Bieber's Rose-Brown Lip Combo Is So French Girl Coded—I Wore It in Paris and Earned Instant ComplimentsDiscover the exact lineup. (No, it's not just Rhode.)
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I Ran the Numbers: These Are the Best-Selling Items of 2025According to Who What Wear readers.
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Merit! Jones Road! Il Makiage! 15 Internet-Viral Items I Added to My Makeup Bag This YearThey're *so* worth the hype.
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We've Tested Merit's Best-Selling Makeup Products for 4 Years—These Are the 13 Not to Be Missed*The* It-girl beauty brand.
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Minimalists on TikTok Are Obsessed With These Makeup Brands—10 Viral Products I'm Hoarding for WinterPsst—they're also on sale.
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Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More ObsessedAllow me to explain.
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I’d Bet My Next Paycheck Merit’s Latest Lipstick and Leather Bag Will Sell Out By October 8Calling all minimalist-chic beauty fans.
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Merit's New SPF Is 1000% Worth the Hype—It Makes My Skin Look AirbrushedI even bid farewell to my foundation.
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The 20 Most Undetectable (Yet Effective) Concealers for Barely There MakeupFlawless skin ahead.
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I've Never Received More "You Smell Amazing" Compliments Than When I Started Wearing This New PerfumeThe hottest new accessory.
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I'm a Mom of Two Little Ones—30 Chic, Easy, and Reliable Fashion and Beauty Picks I Swear ByLittle effort. High reward.
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I'm All About the Final Touch—30 Incredibly Chic Accessories and Beauty Picks I Swear ByThese get me endless compliments.
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Out of All the Makeup Brands Editors Have Access to, We Use These 8 the MostThey're too good.
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Blush Has Become *the* MVP Beauty Product, so I Found the 17 Best Money Can BuyI'm in awe.
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Focusing on *This* (Not Contour) Is the Best Way to Enhance Gamine FeaturesThank me later.
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The Very Best Things I Bought This Year (So Far, By Far)Plus, other stylish finds I have my eye on.
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Donni Davy Told Me How to Re-Create the Best Makeup Moments From PriscillaIconic is an understatement.
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17 Peach Lipsticks to Wear Every Day This Summer and BeyondThey're peachy keen.
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And Just Like That—Every Product on SJP's Face at Last Night's PremiereCarrie Bradshaw would approve.
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This Hailey Bieber–Loved Blush Is My Winning Makeup Strategy—Here's WhyYou'll be influenced.
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The Secret to Hailey Bieber's "Faux Sunburn" Glow? A $28 Blush Editors Swear ByThere are four new shades.
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This $38 Product Is My Secret Weapon for Great Skin—It's Finally Back in StockYou're going to want to jump on this.
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The Ombré Eyebrow Trend Is Taking Over, so We Asked a Pro to Break It DownIt's the new microblading.
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I Found 8 Ridiculously Perfect Lip Colors That Are Fashion Girl ApprovedMandatory reading.
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We Tried It First, and—Wow—Merit's New Lipstick Will Be Your All-Time FavoriteIt's official: We've finally found the perfect lipstick.
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Jenna Lyons Doesn't Leave the House Without Using These 6 Affordable ProductsWe have her exact morning routine.
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Hold On—All These Fashion Girls Are Wearing the Same Summer AccessorySimple and chic.
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This Clean-Beauty Line Is Going to Be Big—Here's a Password to Shop Pre-LaunchMeet Merit, our co-founder Katherine Power's new minimalist makeup brand.
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I'm a Minimalist But Can't Get Enough of These 3 Chic Affordable BrandsKeep it simple.
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