The Ombré Eyebrow Trend Is Taking Over, so We Asked a Pro to Break It Down

There seems to be an endless buffet of brow treatments, whether it’s brow lamination, brow tinting, or even a brow freeze. But one seems to be popping up more frequently: ombré brows. And while ombré is a trend that’s made its way through hair, nails, and just about every other genre of beauty, you may need a little more of an explanation when it comes to brows. (TBH, same.)

“Ombré eyebrows—also known as powder brows—is a semi-permanent method of shading the brows,” explains Jennifer Sanchez, owner of Brows by Jenny Rose. “This technique will perfect the brow shape, fill in sparse areas, and, in most cases, replace the need to apply makeup to the eyebrows.” 

So what makes them ombré, you ask? “The tails of the brows are shaded darker and fade into light [toward the] beginning of the brow, giving a soft ombré makeup effect,” explains Sanchez. And like most treatments, the look is totally customizable. “The brows can be tailored to a natural look or bolder makeup look, depending on my client’s preference,” says the pro.

Ombre brows


Courtesy Jennifer Sanchez

Ombré brows before (top) and after.

What to Expect During an Ombré Brow Treatment

First things first: a few measurements. “I start with mapping out the eyebrows using a brow ruler and a few other tools to ensure the brows are as symmetrical as possible,” says Sanchez. Still, she reminds us that “brows are supposed to be sisters, not twins!” Once the brow shape is approved, “I tattoo a soft outline to guarantee that the shape is secure, then I numb the brows for about 20 minutes and then proceed with the procedure.” 

Next, “the ombré shading is done using a tattoo shading machine that implants pixelated dots of ink that create an overall powder effect,” explains the pro. And if you’re concerned about the word “tattoo,” don’t worry. “The best part is that most of my clients feel minimal pain,” she says.

The Benefits of Ombré Brows

In addition to the obvious benefit of fuller-looking brows, this treatment pretty much erases the need for brow tools or makeup. “You will literally be able to say, ‘I woke up like this,’” says Sanchez. “You will have waterproof, smudge-proof, defined brows, and you will save time when getting ready and have a major confidence boost.”  

Almost anyone can get the treatment, too. “Ombré brows are suitable for all ages, hair and skin types,” says Sanchez, who says it's “ess invasive than microblading. "With microblading, you need normal-dry, blemish-free skin to achieve noticeable results.”

Ombre brows


Courtesy Jennifer Sanchez

More before and after photos of ombré brows.

Side Effects of Ombré Brows

Although Sanchez says there are no major side effects, there are a few things to note before making your appointment. “I have my clients complete a health history form to ensure they do not have a medical condition or are on any medications that will slow down the healing process,” says Sanchez. In addition, “Some individuals leave with red or slightly swollen brows, which can last for a few days.” And if your brows look a little intense at first, don’t fret: “The brows will appear dark and bold, but once healed, the color will lighten up and the overall shape will appear more natural. You have to trust the process!” explains Sanchez.

Ombré Brows Aftercare

There are a few things to do at home for the best results. “The most important thing is to keep brows clean, hydrated, out of the sun, and refrain from heavy sweating or moisture for two weeks,” says Sanchez. “If the aftercare is not followed properly, it can cause infections, and the brows will not heal properly.” Sanchez also has her clients come in for a follow-up appointment after eight to 10 weeks “so that I can assess the retention and perfect the areas that may not have taken the pigment.”  

This roll-on oil makes it super easy to keep brows moisturized.

Castor oil is also a favorite for moisturizing brows (and hair and lashes!).

Some skincare products may affect the treatment, too. “After the healing process is complete, I advise my clients to avoid applying facial acids, retinoids, and anti-aging products directly to the brows to ensure the brows don’t fade prematurely,” says Sanchez. 

A gentle cleanser, such as micellar water, will avoid irritation and keep brows from fading.

These soft, reusable cotton rounds are gentle on skin when removing makeup.

Direct sun exposure is not your friend,” says Sanchez, who advises clients to “wear a hat and use a clear sunscreen when out in the sun for long periods of time. Protect your investment!”

And although the treatment may be pricey (between $500 and $1000, depending on where you go), they can last up to three years. Still, “a color-boost touch-up is recommended every one to two years,” says Sanchez. 

How to Do the Ombré Brow Look at Home

You may not be able to do actual ombré brows at home, but you can achieve the look using a few products. To start, “use a brow pencil to mark where your brows should start, arch, and end,” says Sanchez. “To create the ombré effect, fill in your eyebrows with a brow pencil or powder using a very light hand. Then, build the color up at the middle and ends of your brows, ensuring that the ends are the darkest.” Next, “use a thin brush and concealer to clean up any mistakes.” Lastly, grab your trusty spoolie to “diffuse the front of the brows.” 

Ombre brows


Cris Fragkou Courtesy of Gabriela Hearst

Brow Products to Try

This ultra-precise pencil is great for both tracing and filling in brows. Bonus: It’s refillable!

The first brow product from Lady Gaga’s Haus Laboratories was designed to mimic hairlike strokes, making it perfect for re-creating the ombré look. There are also 13 shades, so you’ll always have a perfect match.

Ombre brows



This all-in-one tool features a brow pencil, wide balm for filling in more surface area, plus a spoolie brush.

If you prefer to use brow powder to fill in your brows, consider this blendable, customizable duo (which comes in nine shade options).  

This pocket-size trio includes a wax, powder, and highlighter—and is a steal at just $7.

Ombre brows


Courtesy of Staud/BFA

Clean, vegan, and made with kaolin clay and natural pigments, this pomade gives brows a fluffy, '80s-esque look with a 2021 update.

This cult-favorite brow wax is available in four shades or clear for grooming, and it’s packed with conditioning ingredients.


Getty Images

It may not last three years like a real ombré brow, but this long-lasting, natural-looking brow gel does stay put to 16 hours. Not too shabby.

Apply this highly pigmented pomade with an angled brush for color, shaping, and staying power.

ombre brows



This gel-wax hybrid keeps brow hairs in place, and the dual-ended applicator lets you control your shape and appearance.

Not only does this wax keep brows perfectly in place, but it also conditions with olive oil and hydrating glycerin.

Applying a full-coverage concealer around the brow—real or drawn-in—helps keep the shape looking clean and defined.

For brows that won’t budge: One side houses a clear brow wax, the other a toothbrush-like tool for shaping.

Ombre brows


Courtesy of Chanel

A firm, angled brush allows you to draw on hairlike strokes of powder or pomade.

Every brow toolkit needs a spoolie brush, and this one happens to be a bargain at $2.

A swab is great for erasing mistakes, applying brow pomade, and so much more. To cut down on waste, this one is reusable, biodegradable, and (yes) washable.