7 Under-$100 Items Gen Z Shoppers Are About to Buy in Droves
It's safe to say that Revolve has an established and dedicated fan base, but now the retailer has set its sights on a new demographic: Gen Z, aka shoppers who are 22 years old and younger. What is the retailer enticing them with, exactly? Affordable prices and a lot of trend-driven items, of course. Revolve's new venture is an online retailer called Superdown, which boasts hundreds of new arrivals every week. Since we're talking about Revolve, the launch naturally comes along with the support of some Gen Z influencers, including 20-year-old Cindy Kimberly and 22-year-old Sofia Jamora.
"Superdown is a powerful opportunity to further develop our relationship with the Gen-Z consumer by creating an exciting new destination centered around making aspirational style more affordable and accessible," Michael Mente, co-CEO and co-founder of Revolve Group, said in a statement. Scroll down to shop seven items that are bound to sell like hotcakes from the newly launched site.
Next, shop four swimsuit trends that are J.Lo-approved.
Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.
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