30 Feel-Good Summer Buys From & Other Stories, Mango and Arket

After the long grey winter and positively dreary spring we’ve had—not to mention the last few years of uncertainty—it’s hardly surprising that, as this summer of relative normality arrives, we’re ready and raring to break out of our "boring” basics and embrace feel-good fashion. We’re talking brights, frills, sparkles and, well, anything goes, really. The rule book is being thrown out the window, and certainly here at Who What Wear UK anyway, we’re preparing for a season of having fun with our wardrobes, especially as we start thinking seriously about investing in outfits for upcoming events, from weddings to summer parties and even—*whispers*—holidays.


(Image credit: Mango)

It’s so easy in autumn and winter to cosy up in simple knits and beige layers, isn’t it? But when the warmer months hit and the sun comes out, it’s the perfect excuse to embrace a brighter life. Even my own style—which I would characterise as classic minimalist most of the time—is starting to lean towards sunshine shades and Floridian prints right now. I blame the big summer energy that’s present on my social media feeds. Weddings are wild again, festivals are back in full swing and tropical far-off places are starting to feel closer to hand (if only through my iPhone screen for now). 

Although I’ll never be able to deny the dependable draw of a white or black summer dress, I’m so looking forward to experimenting with some smile-inducing pieces. Especially after scrolling through the new-in sections of my favourite brands recently. & Other Stories, Mango and Arket, in particular, have all embraced colour and fun details in their new collections. But I also know that brights can be a little intimidating, and it does take a little more expertise and effort to find the pieces that still look really elevated and will last way beyond a short summer season. So below, I’ve put together an edit for you with 30 of the very best pieces I’ve spotted from the brands above that come fashion-editor approved. 

Keep scrolling to see and shop them all. And I dare you not to smile ear to ear.



Up Next: I Hand-Picked the Best Designer Buys From This Year's Summer Sales

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.