Fashion Girls Everywhere Are Going to Lose It Over These Special Sneakers


(Image credit: Staud)

The first thing I thought when the following news landed in my inbox was Damn, that's a good collaboration. The marrying of Staud's trendsetting, colorful aesthetic and New Balance's old-school sporty one is basically a 2020 fashion girl's dream come true. When two brands that are as crazy popular as these join forces, lots of buzz and a swift sellout are basically guaranteed, especially when the collaboration is this good.

New Balance x Staud has a strong California-in-the-'80s vibe and comprises various colorways of leggings, crop tops, bike shorts, running shorts, windbreakers, a sweatshirt dress, bags, and a pair of sneakers that I instantly lost it over. And frankly, I think everyone else will too. As you probably know, New Balance sneakers are pretty much the only sneakers that matter right now among the fashion set, and the result of the brand joining forces with Staud is a pair of 997 sneakers in bright, summer-friendly shades that complement the Staud palette perfectly. The sneakers are available for preorder, with an expected ship date of August 1 through 31, but something to look forward to, right?

Scroll to shop the New Balance x Staud collaboration (all of which can be mixed and matched) before every other fashion girl in the world inevitably does.

Next up, 29 brand-new sneakers from Nike, Adidas, and more.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.