Here's How the Fashion Set Is Styling the Hottest Accessory of 2025

The hottest accessory of 2025? A printed satin scarf. Yes, you can probably borrow it from your grandma’s closet, and yes it’s the most in-demand piece to finish an outfit. This summer, the scarf transitioned from uptown polish to downtown cool. The NYC fashion set wore scarves as belts around their waists over trousers and skirts, which emerged as the unofficial uniform of the season.
Looking to fall, I expect to see the accessory styled in even more inventive ways. For his debut collection for Celine, Michael Rider showcased a number of looks on the runway, which were styled with the runway’s hero scarves in a range of ways. Stylist Brian Molloy was behind the looks and has also brought his inventive styling to brands including The Row and Tory Burch—looks that are often the blueprint for how the style set gets dressed in the months ahead. It’s only a matter of time before the scarf styling at Celine takes hold of the fashion scene. Ahead, the ways I expect it to play out in 2025.
Draped Over a Jacket
Tied Underneath a Blazer
Artfully Folded Over a Coat Lapel
Tucked Between a Button-Up and a Blazer
Matching With Your Socks
Secured Behind the Neck
Tied Like a Bandana
Folded Over the Shoulder
Kristen Nichols is the Associate Director, Special Projects at Who What Wear where she oversees luxury, runway content, and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. Kristen has worked with brands including Prada, Chanel, and Tiffany & Co., and her style has been featured in publications including Vogue.com, Vogue France, WWD, and the CFDA. Kristen began her career at Rodarte, where she worked on styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.
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