Shrimps Strikes Again: Meet the New Faux-Fur Coat Everyone Wants

It's official: We're a nation of faux-fur obsessives. We didn't necessarily realise it before 2013, when London-based designer Hannah Weiland launched her brand, Shrimps, but one look at her continued popularity three years on, and it's clear to see the British fashion contingent just love getting snuggly.

In the first season, it was her striped, faux-fur, teddy-like coats that captured the hearts and wardrobes of style mavens such as Alexa Chung and Laura Bailey. Since then we've enjoyed all manner of Shrimps-related goods—from clutch bags to shaggy stoles, plus various non–faux-fur ready-to-wear, too. But now it's specifically another piece of outerwear girls are queuing around the block for. 

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For Resort 2016, Hannah developed a curly faux sheepskin that reminds her of her poodle-cross Lionel's coat and she's used it for speckled coats with contrast-trim hems and sleeves, as well as accessories, cropped jackets and gilets. These styles have been notching up front row fans and been spotted on the likes of Florence Welch and Lily Allen. Scroll down to see these poodle-inspired pieces on the streets and keep going to shop the range now!


(Image credit: Style du Monde)

Style Notes: Olga Karput goes all-out wacky in her Shrimps coat with brocade separates, silver shoes and a neck collar. More can be more, if you're feeling brave enough.


(Image credit: Style du Monde)

Style Notes: You don't need to accessorise heavily when a statement coat does the talking. Elizabeth Fraser-Bell just adds pull-on boots and a plain grey scarf.

Shop the new Shrimps must-haves:

Hannah Almassi
Editor in Chief

Hannah Almassi is the Editor in Chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 16 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times, The Telegraph and, among many others. Hannah is often called upon for her take on trends, becoming known as a person with their finger of the pulse of what’s happening in the fashion space for stylish Brits. Hannah currently resides in Eastbourne with her photographer husband, incredibly busy son and highly Instagrammable cat.