42 Things You Have to See From Zara, Shopbop, and Reformation Right Now

We've reached the time of year in which it's still cold out there but many of us have mentally moved on to spring. For me, that means my shopping carts are full of dresses, sandals, and pretty spring colors. Retailers across the internet are making it easy to transition our wardrobes to spring, as the winter inventory has been cleared out and newness is being added on a daily basis—especially at Zara, Shopbop, and Reformation, the three retailers I'm focusing on for this month's edition of 42 Things.

As you know, one of the hardest things about shopping is narrowing it down. Online shopping has made decision-making infinitely harder than it used to be when all shopping was done IRL, but yours truly is at your service. I selected 14 standout pieces from each retailer that I can't stop thinking about and couldn't not share. Scroll on to shop them all before the weather actually warms up.




Next up, 32 of this week's best new arrivals.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.