This French Brand Has Been Enamored by Parisians for a Decade—18 Finds I Love

People always want to know where French people shop, and the list, from luxury brands to affordable retailers, is endless. They shop their way around the Champs-Élysées and don't miss a stop along the way. But there's one brand in particular that truly speaks to them because of its Paris roots, and that is Sézane.
Sézane is fairly new to Americans, but Parisians have been loving the brand for a decade. After a scroll through its site, I can see why. There isn't an item on the menu that will go out of style within the next few years. Its pieces are simply timeless. If you're looking to build out a capsule wardrobe, it's the perfect brand to mix and match items with. Seeing how much French women truly love the brand makes me want to get shopping. Below, find the 18 pieces that are now on my wish list.
Shop more Parisian-aesthetic pieces:
Up Next: I Just Moved From NYC to Paris—5 Things I Dropped From My Wardrobe Instantly

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of industry experience to the editorial team. Since joining in 2021, she has made her mark by blending luxury and accessible fashion, decoding runway trends, and curating must-have shopping lists. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. A graduate of the University of Notre Dame, Sierra translates editorial expertise into viral social content, making fashion engaging for a new generation. Her unique perspective is rooted in her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.
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