We Crafted the Ultimate Fall Beauty It List—These 22 New Launches Made the Cut

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(Image credit: @marenschia)

To be clear, it's never not a good time to shop at Sephora. After all, the retailer is constantly adding new and exciting brands to its star-studded roster and said brands are constantly debuting new, very wish list–worthy formulas to keep us chomping at the bit. That said, time is of the essence, and you might say that now is an especially opportune time to grab a caffeinated beverage and revisit your Sephora cart

Not only has there been a slew of very delectable fresh product arrivals in recent weeks, but the retailer also announced its Welcome Back Event which will take place through August 23. Applicable to Beauty Insiders only (sign up easily and for free, here!), you can score $15 off orders of $75 or $20 off orders of $100 using the promo code WELCOMEBACK at checkout. (A very nifty plot twist if you've been hovering, hemming, and hawing over your beauty wishlist the past few months.) Consider this a sign from the universe that it's finally time to splurge!

I have faith that you can take it from here, but because I can't help myself, I spent about five hours pouring over every inch of Sephora's website to bring 22 best-of-the-best new arrivals directly to your screen. Keep scrolling for every single new It product I'm prescribing as the ultimate end-of-summer remedy. (Shop now and thank me later!)

Skin

The Cleanser

The Anti-Aging Serum

The Moisturizer

The Eye Cream

The Lip Balm and Scrub

Makeup

The Foundation

The Concealer

The Blush:

The Mascara

The Lip

Hair

The Dry Shampoo

The Damage Rx

The Detangler

The Overnight Serum

The Scalp Savior:

The Hair Gloss:

The Blowout Hack

Body, Fragrance, and Wellness

The Body Scrub

The Perfume

The Deodorant

The Daily Beauty Powder

The New-Age Collagen Powder

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.