I'm Who What Wear's Editorial Director—35 Seasonal Finds That Have My Approval
I've been working at Who What Wear for over six years now and have loved every minute of it. I started out as an associate editor and have since worked my way up the ladder to editorial director. Throughout my many years here, I've learned quite a lot about what our readers want to buy and from where. With the exception of indie brands and up-and-coming designers, retailers like Nordstrom, H&M, Shopbop, and the like tend to really grab your attention, so today, I curated my seasonal favorites (so far) from the aforementioned sites.
Featuring trends, basics, and general wardrobe refreshers, this list of 35 seasonal must-haves is approved by me and ready to be added to your shopping carts. Including your favorite retailers and your favorite trend du jour, I can guarantee you'll find the best of the best from the curation below.
I have the top version of this dress, and I truly wear it all the time. In other words, the dress is a must-have.
The knit set our office can't stop talking about.
Don't sleep on these pants. Otherwise, they will sell out.
Miniskirts are trending hard right now, and this bold tweed one is screaming "Spend all your money on me, please."
For any of those blizzard dwellers out there.
Next: 32 Black-Owned Skincare, Hair, and Makeup Brands We Love and Support
Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.
She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.
-
Madewell, J.Crew, and Banana Republic Are Hosting Big-Deal Sales RN—Do Your Worst
And do it fast.
By Eliza Huber
-
The Only 35 Swimsuits You Need to Know About in 2024
From bikinis to maillots.
By Eliza Huber
-
I'm Prepping for My Trip to Havana—39 Items on My Shopping Wish List
I want it all.
By Chichi Offor
-
French Women Are Wearing Socks With These Classic Shoe Styles This Spring
Chic as always.
By Jennifer Camp Forbes
-
This Beloved British Brand Just Arrived in NYC—12 Items I Tried On and Loved
It's even Kate Middleton–approved.
By Eliza Huber
-
I Objectively Have Enough Shoes, But Then I Saw These On-Trend Styles From Nordstrom, Zara, and Shopbop
They're all under $300, too.
By Kristina Rutkowski
-
I Just Ravaged Nordstrom's Sale Section, and You'll Definitely Want to See My Spoils
These are all too good to pass up.
By Kristina Rutkowski
-
I Shop for a Living—These Are the Only 5 Pieces to Buy From Shopbop's Sale
Out of more than 16,000.
By Eliza Huber