Savage X Fenty, Rihanna’s new lingerie collection just launched, and to say it’s good would be an understatement. As expected, the lingerie is spot-on, truly living up to the “savage” name. If Rihanna’s pope get-up at the Met Gala didn’t convince you, one look at this launch will: Rihanna deserves praise.
Given the teasing previews she’s been posting on Instagram in the lead up to the Savage X Fenty lingerie launch, we could tell good things were coming. However, it wasn’t until the site launched that we realised just how extensive the collection is. Whether you’re more about the basics or looking for some statement-making pieces to add to your collection, Savage X Fenty has something for everyone—and yes, it's a lot to take in.
But never fear, we’ve done the work for you to make shopping the new collection as easy as possible. Keep scrolling for everything you need to know about Savage X Fenty.
It's Designed to be empowering
In an interview with Vogue, Rihanna made it clear that she designed the collection with the independent woman in mind. “Women should be wearing lingerie for their damn selves,” the star shared. “I can only hope to encourage confidence and strength by showing lingerie in another light. You don’t have to stick to one personality with lingerie; it’s fun to play around. You can be cute and playful one week and a black widow next week. You can take risks with lingerie. I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.” Fun fact: She even curated a section on the website titled, "Rihanna's favourites", if you're not sure where to start.
The Range Consists of four capsule collections
Savage X Fenty features four collections, comprising over 90 pieces total. Here’s a breakdown of what you can expect from each:
- On the Reg: This collection is full of your favourite everyday basics. Think nude coloured bras and comfy underwear, these are the pieces you’ll purchase for everyday wear—including essentials like basic strapless bras.
- U Cute: Vogue describes it as a “riff on modern girlishness” and that couldn’t be more true. Frilly, lacy and fun, these pieces are feminine and fun. Many of Riri’s Insta previews were from this capsule.
- Damn: Honestly, the name says it all. These are the pieces that’ll have you doing a double take in the mirror. Sexier and decidedly edgier, these pieces really take it up a notch.
- Black Widow: And finally, if you’re ready to really slay, the Black Widow capsule has you covered—figuratively speaking. Described by the brand as “risqué and ultra sexy” this selection is much more “bad gal” than the others.
The Collection is Size inclusive
While other lingerie brands may have had more limited sizing in the past, Savage X Fenty is made to fit women of all shapes and sizes. Just like Fenty Beauty is lauded for its inclusivity, Rihanna’s new lingerie line seems to be following a similar path, proving that beauty can’t be confined to a specific set of standards.
In accordance with the brand’s embracing of inclusivity, Savage X Fenty is set at a price point that makes it attainable. With everything hovering around $39 USD ($52 AUD) for bras and $100 USD for rompers and corsets($133 AUD), the price point is much more reasonable than other lingerie brands. It’s even been speculated that Riri is about to knock big-name competitors out of the market, and honestly? We wouldn’t be shocked if it happened.
If you can’t get enough, Savage X Fenty is offering a membership program that will allow members early access to launches. In addition, there will be exclusive products for members, as well as free shipping. If you have a feeling you’ll shopping the brand consistently, it may be worth it to sign up for $50 USD annually
According to the site, "If for any reason you are not satisfied with your international order, please contact us via chat or call (855) SAVAGEX and we will provide instructions on where returns should be shipped and the amount to be refunded."
This colour is amazing.
F.Y.I., this is the It colour of 2018.
This robe has "Riri" written all over it.
High waists are in.