The Very Best Pieces From Rouje UK

last updated 16 March 2021

Hi, my name's Maxine and I'm a Francophile. As proud as I am to be a born-and-bred Brit, there's just something about French style that gets me every time. From the Gallic girls of days gone by to the contemporary icons filling my Instagram feed, I find myself trying to emulate their effortlessly chic dressing flair on a daily basis.

To make my endeavour easier, I constantly turn to Rouje, the brand founded by French It girl (and my the woman I shamelessly style stalk) Jeanne Damas. With over a million Instagram followers, to say Jeanne is a fashion force to be reckoned with is a severe understatement. She has, in fact, become one of the most elite tastemakers of French style. With her unkempt hair and signature blurred red lip, she's a bonafide beauty muse, too.

However, as I previously touched upon, there's more to this influencer than daily outfit posts, for she has built her own wardrobe empire. Born out of a desire to create her own closet, as well as being inspired by vintage wares, Jeanne founded Rouje.

Known for its elegant tea dresses and sophisticated separates, it didn't take long for Rouje to catch the discerning eye of those in the sartorial know, with a fan-base boasting the likes of Emily Ratajkowski as well as social media titans Lucy Williams and Courtney Trop.

Indeed, if you were to peer into my own wardrobe, you'd find several pieces from Rouje at the forefront. If you too yearn to be more French, keep scrolling to see the Rouje pieces influencers love and then proceed to shop my new-season wish-list for yourself.

Jeanne wears a lilac dress from Rouje.

Jeanne wears a printed midi skirt from Rouje.

Jeanne wears floral trousers and a crop cardigan from Rouje.

Jeanne wears a printed wrap dress from Rouje.

Jeanne wears a button-up blouse from Rouje.

Emily wears a spaghetti-strap dress from Rouje.

Hanna wears a checked blazer and matching skirt from Rouje.

Léna wears a polkadot dress from Rouje.

Lucy wears a faux-shearling jacket from Rouje.

Marissa wears a red midi dress from Rouje.

Courtney carries a navy leather bag from Rouje.

Ellie wears a slip dress from Rouje.

Sabina wears a short-sleeve knit from Rouje.

SHOP ROUJE

Rouje

Jacques Blazer

Rouje

Bastille Jeans

Rouje

Fifi Silk Scarf

Rouje

Ondine Dress

Rouje

Claude Safari Jacket

Rouje

Line Jumpsuit

Rouje

Lino Cardigan

Rouje

Gabinette Dress

Rouje

Le J Handbag

Rouje

Serguei Dress

Rouje

Caroline Skirt

Rouje

Bianca Sandals

Rouje

Gabin Dress

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Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.

Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others.

Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.