I'm a Francophile, and I Think This is Hands Down the Chicest French Brand

Hi, my name's Maxine and I'm a Francophile. As proud as I am to be a born-and-bred Brit, there's just something about French style that gets me every time. From the Gallic girls of days gone by to the contemporary icons filling my Instagram feed, I find myself trying to emulate their effortlessly chic dressing flair on a daily basis.
To make my endeavour easier, I constantly turn to Rouje, the brand founded by French It girl (and my the woman I shamelessly style stalk) Jeanne Damas. With over a million Instagram followers, to say Jeanne is a fashion force to be reckoned with is a severe understatement. She has, in fact, become one of the most elite tastemakers of French style. With her unkempt hair and signature blurred red lip, she's a bonafide beauty muse, too.
However, as I previously touched upon, there's more to this influencer than daily outfit posts, for she has built her own wardrobe empire. Born out of a desire to create her own closet, as well as being inspired by vintage wares, Jeanne founded Rouje.
Known for its elegant tea dresses and sophisticated separates, it didn't take long for Rouje to catch the discerning eye of those in the sartorial know, with a fan-base boasting the likes of Emily Ratajkowski as well as social media titans Lucy Williams and Courtney Trop.
Indeed, if you were to peer into my own wardrobe, you'd find several pieces from Rouje at the forefront. If you too yearn to be more French, keep scrolling to see the Rouje pieces influencers love and then proceed to shop my new-season wish-list for yourself.
Jeanne wears a lilac dress from Rouje.
Jeanne wears a printed midi skirt from Rouje.
Jeanne wears floral trousers and a crop cardigan from Rouje.
Jeanne wears a printed wrap dress from Rouje.
Jeanne wears a button-up blouse from Rouje.
Related: I Live in Paris, and These Are the 4 New French Brands Everyone Wants to Wear
Emily wears a spaghetti-strap dress from Rouje.
Hanna wears a checked blazer and matching skirt from Rouje.
Léna wears a polkadot dress from Rouje.
Lucy wears a faux-shearling jacket from Rouje.
Marissa wears a red midi dress from Rouje.
Courtney carries a navy leather bag from Rouje.
Ellie wears a slip dress from Rouje.
Sabina wears a short-sleeve knit from Rouje.
SHOP ROUJE
Related: 47 Cool French Fashion Brands Everyone Should Know About
Up Next: When I Grow Up, I Want to Be One Of These Chic French Women

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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