Tracing the Entire Fashion History of Spring's Prettiest Trend: Rosettes


(Image credit: Shutterstock)

Rosettes: don't call it a comeback, they've been here for years. The trend has been surging lately but it's nothing new—in fact, I have photographic evidence that fabric florals have been around since at least 1864. How's that for longevity? If you're spending money on the trend, it's comforting to know that it will always come back in style even with fashion's notoriously unforgiving ebbs and flows. 

When Zendaya stepped onto the red carpet at this year's SAG Awards in a pink Valentino dress festooned with 190 roses, it solidified the trend's 2023 dominance. What further proof could you possibly need? Scroll down to trace the trend's evolution over the last 159 years. 

The Evolution of the Rosette Trend


Wedding Shoes, 1864
(Image credit: Getty Images)


Flapper style, 1926
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Audrey Hepburn in My Fair Lady, 1964
(Image credit: Shutterstock)


Princess Diana, 1989
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Yves Saint Laurent, 2003
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Jennifer Lopez, 2004
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Anne Hathaway, 2008
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Queen Elizabeth, 2013
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Kate Middleton, 2022
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Prada S/S 23
(Image credit: Courtesy of Prada)


Silvia Tcherassi F/W 23
(Image credit: Courtesy of Silvia Tcherassi)


Sandy Liang F/W 23
(Image credit: Courtesy of Sandy Liang)


Sydney Sweeney, 2023
(Image credit: @sydneysweeney)


Zendaya, 2023
(Image credit: Getty Images)

Shop the Rosette Trend

Next, 30 new H&M and Mango items that are Fashion with a capital F.

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.