Nordstrom's Fashion Director Told Me the 4 Most Important Fall Shopping Buys


(Image credit: Courtesy of Nordstrom/Sean Thomas)

Earlier this year, Nordstrom brought on Rickie De Sole as the newly appointed Women’s Designer Fashion and Editorial Director to bring her perspective to the retailer. A Vogue veteran who has been a key voice in shaping fashion, De Sole is bringing her sharp editorial eye to Nordstrom, decoding what is important in the designer space each season. "I work closely with our buying team and help bring designer fashion to life in our stores and online through editorial and storytelling. I also partner with our visual, PR, events, and marketing teams to showcase our designer edit, thus providing a 360 omnichannel point of view for our customers,” De Sole tells Who What Wear. "A key part of my role is to sift through what’s happening for the season and underline to the teams what is bubbling in the industry and from various designers, then help decide what we’re going to stand for that season.” Consider her to be the whisperer of the coolest things to know from the runways.

Recently releasing her first major project with the launch of New New York Center Stage, she is focused on celebrating designers that define NYC fashion including Khaite, Proenza Schouler, and LaQuan Smith with exclusive capsules curated by De Sole. "Supporting homegrown talent is a big priority for us as well as up-and-coming talent,” De Sole shares. "I love that this Center Stage project allowed us to spotlight so many talented New York–based designers. Each of them brings their own unique perspective to the idea of today’s take on ‘power dressing.’” Ahead, see more from the project and the four most important buys for fall, according to Rickie De Sole.

Bottega Veneta by Matthiew Blazy Pieces


(Image credit: Courtesy of Bottega Veneta)

"I’m pretty in love with everything Matthieu Blazy is doing at Bottega Veneta—from the new knot accessories to the cocoon jacket shapes.”—Rickie De Sole

Prada Modellerie Mary Jane Pumps


(Image credit: Courtesy of Prada)

"Prada’s modern Mary Jane is the perfect It shoe for the season.”—De Sole

Khaite Moto Jacket


(Image credit: Courtesy of Khaite)

"This Khaite cropped jacket is the perfect fall layering piece.”—De Sole

Valentino PP Pink


(Image credit: Courtesy of Valentino)

"I can’t get PP Pink off my mind. Even Pantone created a color code for this pink!”—De Sole

Shop pieces From the New New York Center Stage Capsule


(Image credit: Courtesy of Nordstrom/Sean Thomas)

Shop More Fall Designer Nordstrom Finds

Next: I Tried 5 Cult Designer Accessories Everyone's Talking About

Associate Director, Special Projects

Kristen Nichols is the Associate Director, Special Projects at Who What Wear with over a decade of experience in fashion, editorial, and publishing. She oversees luxury content and wedding features, and covers fashion within the luxury market, runway reporting, shopping features, trends, and interviews with leading industry experts. She also contributes to podcast recordings, social media, and branded content initiatives. Kristen has worked with brands including Prada, Chanel, MyTheresa, and Luisa Via Roma, and rising designers such as Refine and Tove, and her style has been featured in publications including, Vogue France, WWD, and the CFDA. Before Who What Wear, Kristen began her career at Rodarte, where she worked on assistant styling, photo shoots, and runway shows, and at Allure, where she moved into print and digital editorial. She graduated from the University of Southern California, where she studied art history and business, and currently lives in New York.