French Girls Love This "Sellout Brand"—Here's Why

Before Instagram brands were even really a thing, there was one that paved the way for so many other brands to perfect their "Insta aesthetic" and rack up the followers. That brand is Réalisation Par and its bevy of Dreamgirls who wear its flirty silk dresses on repeat. While it's an Aussie-based brand founded by Alexandra Spencer and Teale Talbot, it's continued to gain in popularity among the L.A. set and in other cities around the world. But in fact, given the influential powers of French girls, they have actually played a large part in putting the brand on the map. Especially this time of year, you'll frequently see them wearing the brand's dresses, tops, and skirts in their current vacation locale. Why? The prints are perfection and the styles are flattering and lightweight. (Plus, they look lovely with espadrilles.)
Taking all that into consideration, there's yet another reason to love the brand. Harper's Bazaar UK just received intel from luxury resale site Vestiaire Collective that Réalisation Par is "a 'sell-out brand' whose dresses are typically bought within one day of being posted online." The site also said, "If the dress is in a good condition, it can usually be sold for at least the retail price if not more."
Given this investment potential, what better excuse to add a few new Réalisation Par pieces to your wardrobe? Keep scrolling to see a few French girls who love the brand and shop our current picks. (Warning: They're too good to actually want to sell…)
Opening Image: @adenorah

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater arts. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.
-
5 Shoe Color Trends All the Cool French Girls Are Wearing This Summer
No black shoes in sight.
-
Set Aside the Strapless Minidress—This Is the Trend to Choose If You Want to Look Elegant
French Riviera approved.
-
Parisian Style Means Chic—French Women Would Be So Into These 42 Nordstrom Anniversary Sale Items
Effortless and elegant picks.
-
Sorry, Flats—These Anti-Trend Heels Are Every French Woman's Quiet Go-To for a Night Out in Paris
A classic choice.
-
If a French Woman Shopped the Amazon Prime Day Sale, She'd Instantly Add These 31 Chic Picks to Cart
Effortless and affordable? Yes, please.
-
If You Want to Look More French, This Is the #1 Pant Trend to Buy (Plus the Shoes to Wear With It)
As seen on an It girl in Paris.
-
Black Heels Are Fine, But in France, Everyone Knows This Shoe Color Looks Better With White Dresses
Spotted at Versailles.
-
I Just Got Back From Paris and Saw These 4 Summer Trends on the Chicest Women
French-girl summer.