Finally! You Can Shop Prada Online for the First Time Ever

It's the moment all die-hard fashion fans across the globe have been waiting for—Prada is finally available online. Sure, we've been able to buy some accessories via e-commerce sites here and there over the years, but never before have full ready-to-wear pieces been available on the internet. It's a sartorial milestone and our wardrobes are thrilled.

Available on, the selection is enough to make every style-conscious girl's heart skip a beat. Standouts include velvet ankle-strap pumps, an amazing white cotton corset, and a luggage-inspired statement handbag. But really, you can't go wrong with anything from Prada—everything pretty much skyrocketed to the top of our dream wish lists immediately, and some items have even sold out already. Plus, to top it all off, Alexa Chung stars in's campaign celebrating Prada's arrival—the images are the definition of pin-worthy. What more could you want? 

Scroll down to see Alexa Chung's campaign for Prada, and (finally) shop the brand online…

Shop Our Prada Picks:

Which pieces are on your dream wish list? Tell us in the comments below, and shop the rest of the Prada collection on

Associate Director, Fashion News

Erin got her start as a Who What Wear intern over 13 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of Associate Director of Fashion News (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.