I'm Predicting Free People's Next 26 Cult-Favorite Pieces
If you've been paying close attention to my stories, you'll know that I've previously shared my predictions for the next cult-favorite pieces at Madewell, Nordstrom, H&M, and Mango. We aim to please here at Who What Wear, so naturally, I've picked some of our readers' favorite brands for this series. The next crowd-favorite retailer on the docket? Free People.
I don't know about you, but when I think of Free People, I think of a breezy patterned "boho" dress—but I promise you that the brand has much more range than that. One of my favorites on this list: the oversized scrunchies available in a rainbow of different colors. Instagrammable yet functional, I have a feeling the scrunchies will be a great mood-boosting purchase for more than a few of you. Scroll down to shop the pieces I think will become the most popular items at Free People.
Like I've said before, a casual midi dress is the most underrated basic of summer.
I personally love wearing slip dresses with long cardigans.
Next, the #1 dress trend on Amazon—and 7 ways to wear it.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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