I'm Predicting Nordstrom's Next 23 Cult-Favorite Items
You might have noticed that we do a lot of stories based on customer reviews. From five-star drugstore dry shampoos to the best-reviewed items at Urban Outfitters, we do these roundups because it's always helpful to see what shoppers are saying before you take the plunge. However, this time around, I'm taking a different approach. You may know about über-popular items like Levi's skinny jeans with over 11,000 reviews on Amazon or Zella leggings that boast over 6000 Nordstrom reviews. But what are the next cult-favorite items? That's what I'm about to predict.
These newer arrivals or trending items don't have thousands of reviews yet, but I predict that these items below will be the next big things. In due time, they will be cult favorites—just watch. Scroll down to shop my predictions about the next cult-favorite pieces at Nordstrom.
Jackets and Sweatshirts
Tie-dye hoodies and sweatpants are all over Instagram and TikTok right now. Of all the options at Nordstrom, this is my #1 pick because of its reasonable price and subtle pastel colors.
I browsed through every single trench coat on Nordstrom's website, and I believe this one is the ideal combination of style and affordability. I'm in love with the light khaki color and sleek shape. Since we're in the middle of the rainy season, I think this coat will become a customer favorite in no time.
Bras, Underwear, and Sleepwear
This new thong by Natori is bound to become just as popular as the brand's Natori's Feathers Underwire Contour Bra, which takes the title of Nordstrom's most-reviewed bra and is a consistent best-seller.
As the only multi-brand retailer to carry Kim Kardashian West's brand Skims, Nordstrom is at an advantage to attract her many, many fans with the brand's new arrivals. I've tested out this bralette and can confirm that it's ultra-comfortable and barely noticeable after wearing it all day long.
Shoes and Accessories
Gold chain necklaces are a trend that has major staying power, and you can't go wrong with a chic $25 interpretation.
These old-school sneakers are seeing quite the resurgence lately, with everyone from Rosie Huntington-Whiteley to fashion editors wearing them nonstop.
Blouses and Dresses
Ganni has a reputation for selling extremely well, and fashion girls clamor to buy new arrivals every season. I think this pistachio beauty will quickly become an It item because of its statement sleeves and on-trend pastel color.
Jeans, Shorts, and Jumpsuits
Wit & Wisdom's jeggings have an impressive 600 reviews on Nordstrom's website, so it's only a matter of time before the brand's newest jeans climb up the rankings as well. Nothing says warm weather like white jeans, right?
Madewell is consistently a top-seller at Nordstrom and I have a strong feeling that these denim shorts will be the brand's next hit. Everyone already trusts Madewell's quality and fit, and these white shorts are the perfect canvas for showing off cute summery tops.
Next, six affordable brands that don't suck at being green.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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