I'm Predicting H&M's Next 31 Cult-Favorite Pieces


(Image credit: H&M)

Even if your clothing budget only allows for one new item the whole summer, I want to help make sure your purchase is the best one you could possibly find. And, of course, if you're lucky enough to be able to invest in multiple pieces for the new season, I've got you covered there too. After predicting Nordstrom's next big hits last month, I've now set my sights on H&M since I know our readers love to shop there too. 

It can be overwhelming sifting through a retailer's vast selection. Right now, H&M has 1014 dresses, 893 tops, and 204 shorts in stock. But you don't have to look through all of them, because I just narrowed down the pieces I believe will become top sellers. With seven years of fashion-editor experience under my belt, it's safe to say I know the makings of a big hit. Scroll down to shop my 31 favorite pieces and learn why I love each one. 


(Image credit: @tylauren)


(Image credit: @hannamw)

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Erin Fitzpatrick
Senior News Editor

Erin got her start as a Who What Wear intern over 12 years ago—back when the site only published a single story per day. (Who What Wear has since increased that number twentyfold.) She graduated magna cum laude from USC, which is how she ended up moving to Los Angeles from her hometown of San Diego. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2016, where she currently holds the title of senior news editor (as well as the unofficial title of resident royal expert—in case you haven't noticed her numerous Meghan Markle and Kate Middleton stories). She spends her days trying to incorporate her idols, Anna Wintour and Roger Federer, into as many stories as possible. Outside of work, she loves tennis, classic rock, traveling, and smothering her dog with affection.