I'm Predicting Madewell's Next 24 Cult-Favorite Pieces
Do you ever get frustrated while scrolling endlessly through your favorite retailers searching for your next fashion purchase? Considering that this is part of my job description, allow me to do the work for you. You might remember that I've already broken down my predictions for Nordstrom's and H&M's next big things, and now, it's time to turn the spotlight on another one of our readers' favorite places to shop: Madewell.
As I mentioned in a previous story, I started wearing Madewell long before I ever became a fashion editor—back when I could still get that coveted student discount. I might have expanded my brand repertoire since then, but I still come back to Madewell for, uh, well-made pieces at reasonable prices. Below, I'm predicting the items that will be Madewell's next cult-favorite pieces—aka the items that are sure to rack up plenty of great reviews on their way to selling out.
Tops
I've always loved a frilly white blouse, which is why I named it one of the five summer trends you won't regret in 10 years.
Heads up: Marigold is a color that's currently trending.
Accessories
Dresses
Skirts and Shorts
Next, nine ways to style jean jackets like J.Lo, Meghan Markle, and more.

Erin got her start as a Who What Wear intern in 2011—back when the site only published a single story per day. (We have since increased that number twentyfold.) She graduated magna cum laude from USC and lives in Los Angeles. In college, she also interned at Refinery29, where she was promoted to editorial assistant and then assistant editor. After nearly three years at R29, she came back to WWW in 2015, where she is now the Associate Director of Fashion News. From the Oscars to the Met Gala, she leads the site's entire red carpet coverage strategy. She specializes in celebrity and fashion news but also enjoys writing travel features and runway reports. She frequently contributes to WWW's social accounts and has a sizable following on her personal TikTok.
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