Meet *the* Trending Eye Shadow Color to Try If You're Over Neutrals and Nudes

A few weeks ago, I was in the market for a new eye shadow palette, and I thought I was just going to go with a tried-and-true neutral/nude one. They're so versatile, so I really don't need to think about another palette. That's especially true for the ones with a big selection of shades—you've got numerous day and night looks there.

But as I was browsing and doing my research, I read my colleague senior beauty editor Erin Jahns's recent story about pink eye shadow going viral, and I was intrigued. I thought pink eye shadows were a little too intense and bold for me, but some of the looks seemed doable and like what I'd wear on a night out.



And although you can go for a pink that’s super bold and bright, there are softer pink shades that can give you a similar look to those neutrals and nudes but taken up a notch. It's romantic and flirty and classic all at once. So I decided to try something new and go with a pink eye shadow palette. I’ve included my pick below plus some other options if you’re seriously considering experimenting with the trend, too.

1. Urban Decay Naked3 Eyeshadow Palette

I mean, you really can’t go wrong with a Naked palette from Urban Decay. So it was only fitting that I would try the Naked 3 palette as my foray into the world of pink eye shadows. There are 12 rose-hued neutrals in this palette, which is like getting the best of both worlds for me. It’s been fun mixing and matching everything for daytime and nighttime looks, and the blush and rosy hues are pretty and ultra flattering.

2. Charlotte Tilbury Luxury Eyeshadow Palette in Walk of No Shame

You'll be able to create some dreamy looks with these shimmery shades of crimson, red, and rose gold. And this palette is all about "desk to disco," so you can apply and enhance the hues depending on where you're going.

3. Dior 5 Couleurs Couture Eyeshadow Palette in Pink Corolle

Each of these shadows is enriched with aloe vera and pine oil to soften the lids and deliver smooth and rich color.

4. Maybelline The Blushed Nudes Eyeshadow Makeup Palette

Maybelline's The Blushed Nudes palette features 12 shades that are infused with rose-gold pigments. You'll find rose, blush, mauve, and plum shades in this one.

5. Pat McGrath Labs Divine Rose Luxe Eyeshadow Palette: Eternal Eden Divine Rose II Collection

With matte and shimmer finishes, this pink palette is both pretty and versatile. The shadows are creamy and easy to blend, so you can mix and match to create a variety of looks.

6. MAC Dusky Rose Times Nine Eyeshadow Palette

If you're looking for something a little moodier and darker, try this palette from MAC, which features dusky rose hues. The saturated shades come in matte and shimmery finishes.

7. Juvia's Place The Sweet Pinks Eyeshadow Palette

With vibrant pink shades, this palette lets you create the boldest and brightest eye makeup looks. It's definitely one for those who aren't afraid of experimenting and standing out.

8. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow in Candeur et Provocation

This rose-hued compact features two medium tones to color and contour, a deep hue to intensify, and a lighter shade to highlight.

9. E.l.f. Bite-Size Eyeshadows in Rose Water

If you're not quite sold on the pink eye shadow trend just yet but still want to give it a try, start with this super-affordable palette. At just $3, this small palette features creamy and blendable powder shadows with rosy hues.

10. Lime Crime Eye & Face Palette in Glory

In addition to vibrant pink hues, you also got some golden tones here. This is a great palette if you want to create some looks that are worthy of being on Euphoria.

11. Tarte Tartelette Juicy Amazonian Clay Eyeshadow Palette

Tarte's eye shadows are formulated with Amazonian clay, which makes them longer-lasting and good for the skin. The palette is organized in coordinated rows so you can easily create your makeup looks.

12. Huda Beauty Rose Quartz Eyeshadow Palette

Featuring rosy and earthy shades, this palette has eight mattes, three metallics, three pearly and soft metallics, three multi-shimmer creams, and one pearly gloss hybrid.

More Eye Makeup Products to Complete the Look

This highly rated mascara features a curved wand to push up and fan out the lashes. The gel formula is long-lasting and won't weigh down your lashes.

Maybelline's liquid eyeliner glides on easily without any skips, so if you're a newbie when it comes to liquid liner, you'll find that using this one is a breeze.

To make your eye shadow really sticks and stands out, use this primer before applying.

I'm obsessed with this pencil. The color is so intense, and it goes on so smoothly. Seriously, it takes me like five minutes at most to line my eyes when I use this product—it's so easy.

And don't forget about your brows. This pencil is micro-fine, so you can fill in your brows naturally and precisely. The other end of the pencil features a spoolie for easy blending.

This drugstore favorite volumizes and lengthens without leaving flakes, clumps, or smudges. It comes with a wavy fiber brush that is designed to coat every lash.

Next, 5 Eye Makeup Tricks That Will Actually Take Years Off Your Face