Meet *the* Trending Eye Shadow Color to Try If You're Over Neutrals and Nudes

A few weeks ago, I was in the market for a new eye shadow palette, and I thought I was just going to go with a tried-and-true neutral/nude one. They're so versatile, so I really don't need to think about another palette. That's especially true for the ones with a big selection of shades—you've got numerous day and night looks there.

But as I was browsing and doing my research, I read my colleague senior beauty editor Erin Jahns's recent story about pink eye shadow going viral, and I was intrigued. I thought pink eye shadows were a little too intense and bold for me, but some of the looks seemed doable and like what I'd wear on a night out.


(Image credit: @aysha.sow)

And although you can go for a pink that’s super bold and bright, there are softer pink shades that can give you a similar look to those neutrals and nudes but taken up a notch. It's romantic and flirty and classic all at once. So I decided to try something new and go with a pink eye shadow palette. I’ve included my pick below plus some other options if you’re seriously considering experimenting with the trend, too.

1. Urban Decay Naked3 Eyeshadow Palette

2. Charlotte Tilbury Luxury Eyeshadow Palette in Walk of No Shame

3. Dior 5 Couleurs Couture Eyeshadow Palette in Pink Corolle

4. Maybelline The Blushed Nudes Eyeshadow Makeup Palette

5. Pat McGrath Labs Divine Rose Luxe Eyeshadow Palette: Eternal Eden Divine Rose II Collection

6. MAC Dusky Rose Times Nine Eyeshadow Palette


(Image credit: @amy_lawrenson)

7. Juvia's Place The Sweet Pinks Eyeshadow Palette

8. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow in Candeur et Provocation

9. E.l.f. Bite-Size Eyeshadows in Rose Water

10. Lime Crime Eye & Face Palette in Glory

11. Tarte Tartelette Juicy Amazonian Clay Eyeshadow Palette

12. Huda Beauty Rose Quartz Eyeshadow Palette


(Image credit: @mexicanbutjapanese)

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Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019. In addition to her work on THE/THIRTY and Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot). She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.