You're Going to Use These Eye Shadow Palettes a Lot, So They Pay for Themselves

Even if you don't experiment with eye makeup looks often, I still believe an eye shadow palette is a basic makeup item that just about everyone needs. Now, I'm not saying you need to create a smokey eye or do something very artistic and creative, but you can create some very pretty and subtle looks with a palette, especially a neutral one.

A neutral eye shadow palette is just so versatile. Sure, you can get some simple everyday looks with it, but with the right mixing and matching, you can also create some dramatic and on-trend eye makeup looks for a night out or special occasions. And then you've got enough shades for everything in between those two as well. Neutral doesn't have to be boring at all.

Seriously, I'm telling you, if you're going to invest in one eye makeup thing, why not make it a neutral eye shadow palette? And for those of you who like to think about cost per wear (like I do), you're probably going to use it so often that the return on investment is going to be impressive. Take a look at some options below and happy shopping.


(Image credit: @sarennya)

1. Urban Decay Naked2 Basics Eyeshadow Palette

2. Maybelline The Nudes Eyeshadow Palette

3. Tom Ford Eye Color Quad Eyeshadow Palette in Mink Mirage

4. Nyx Professional Makeup Ultimate Shadow Palette in Warm Neutrals

5. Tarte Tartelette in Bloom Clay Eyeshadow Palette

6. Charlotte Tilbury Luxury Eyeshadow Palette in The Sophisticate

7. E.l.f. The New Classics 18 Eyeshadow Palette Set in Neutral Tones


(Image credit: @alllisonho)

8. Chanel Les 4 Ombres Multi-Effect Quadra Eyeshadow in Tisse Essentiel

9. Fenty Beauty Snap Shadows Mix & Match Eyeshadow Palette in Deep Neutrals

10. Revlon ColorStay Looks Book Eyeshadow Palette in Original

11. Natasha Denona Glam Eyeshadow Palette

12. Rimmel Magnif'eyes Eyeshadow Palette, Nude Edition

13. Ilia The Necessary Eyeshadow Palette in Warm Nude


(Image credit: @alessandragl)

14. Bobbi Brown Real Nudes Eyeshadow Palette in Blush Nudes

15. MAC Times Nine Eyeshadow Palette

16. Clinique All About Shadow Quad Eye Shadow in Teddy Bear

17. Maybelline The City Mini Palette in Matte About Town

Managing Editor

Sarah is lifestyle writer and editor with over 10 years of experience covering health and wellness, interior design, food, beauty, and tech. Born and raised in Los Angeles, she attended New York University and lived in New York for 12 years before returning to L.A. in 2019. In addition to her work on THE/THIRTY and Who What Wear, she held editor roles at Apartment Therapy, Real Simple, House Beautiful, Elle Decor, and The Bump (sister site of The Knot). She has a passion for health and wellness, but she especially loves writing about mental health. Her self-care routine consists of five things: a good workout, “me” time on the regular, an intriguing book/podcast/playlist to unwind after a long day, naps, and decorating her home.