This is an exciting week for Zara and the Inditex Group as a whole thanks to not only the drop of the new Zara Campaign Collection but also the launch of one of Zara's sister labels, lingerie brand Oysho, in the U.S. Oysho is not new by any means—it has been around since 2001—but it wasn't until this week that it launched its first online store in the country. The United States is now the 11th country selling the brand exclusively online, and due to the success of Zara here in the States, we are expecting big things from the brand.
While Zara offers the latest trends and the most timeless basics, Oysho was founded to follow in Zara's footsteps but within the lingerie, loungewear, sleepwear, and now activewear markets. In true Inditex fashion, everything from the brand comes with an approachable price point and smart sustainability models to match. We're talking stunning lingerie sets, silk pajamas, and even leggings and sports bras for way under $100. Ahead, check out some of the lingerie items we're eyeing from the brand and be sure to scroll through the newly launched U.S. site on your own.