9 Brands That Specialise in Different Shades of Nude

In 2018, when fashion brands use the term "nude" for products, you would hope that they are referring to a spectrum of skin tones. Once upon a time, unfortunately, it denoted a very specific pinkish shade of pale taupe, but now, if you're looking for nude shoes, clothes, lingerie or hosiery, you'd be in luck no matter what your pigmentation. Granted, the industry still has a long way to go in providing varied flesh tones as standard, but there is a slew of exciting brands—both new and old—that have stepped up to start filling this huge gap in the retail market, and we'd like to share them with you. There's even a website that can help you locate products suited to your skin tone—check out Nudest for more info.

Whether you've been searching endlessly for the perfect pair of leg-lengthening pumps, a bra that is neither jet-black nor bright-white, or you simply want a pair of 40 deniers that don't look like a tango ballroom dancer's tights, we've got the goods. There are two types of shopping—sensible purchases and frivolous ones—and while this story definitely falls into the former category, we defy you to not enjoy trying on Monsieur Christian Louboutin's perfect nude court shoes on for size— in fact, you've got more choice than ever as the brand has launched another two perfect styles for your perusal.

Keep reading to see and shop the fashion labels that specialise in nude clothing and accessories.


(Image credit: Courtesy of Christian Louboutin)

Christian Louboutin has just launched a platform style and these grosgrain ribbon sandals (the Christeriva) in seven perfect shades.

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NÜNUDE is not only all about empowering women, and provides great plus-size ranges, but the cool basics the brand offers up—from tracksuits in your skin tone (very Kylie Jenner, but why not?) to seriously comfy-looking undies—it's no wonder that it has a 77k Instagram following, and it's constantly restocking to keep up with demand.

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When Christian Louboutin launched his range of nude flats and heels in 2013, it was nothing short of revolutionary. Other brands are now following suit, but there's always going to be a magical place in our hearts for his red soles. New styles have been added (among them platform sandals and ribbon-tied sandals), and there's still a fantastic selection of classics to choose from.

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Ethical lingerie label Naja added its highly acclaimed Nude for All collection to its overall lineup last year. The Los Angeles brand is multifaceted: Providing flexible jobs and support for working mothers, using real models in campaigns and including empowering notes in every customer's package are just a few of its forward-thinking values.

Related: Everyone Looks Attractive in This Colour, and Science Can Prove It

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Khloé Kardashian is a fan of this UK-based brand's shoes—particularly the ultra-flattering two-strap sandals. "I spent hours researching skin tones across the world," Kahmune's Ghanian-American founder Jamela Acheampong told Elle, "Settling on just 10 colours was no easy feat—I don't think people realize the amount of diversity found in skin pigments. I found a few brands that were doing five or eight shades, but I didn't think that was enough."

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Inspired by the struggle many black dancers encounter when trying to locate a flesh-coloured leotard or pair of ballet shoes, Texas-based swimwear-maker Whitney Bracey moved into creating dancewear for all women—including children. Even if you have the coordination of a goose and just want to jump aboard the bodysuit or ballet pump trend, Mahogany Blues Dance Apparel has just become your new go-to.

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If you're on a mission to locate some excellent tights to suit your skin-tone, Nubian Skin should be the first stop. British founder Ade Hassan has also just introduced a range of shoes in 10 shades to join the popular lingerie and hosiery already available.

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Not only do these "invisible cotton" knickers solve every VPL problem going (you'll find multiple cuts to suit your outfit or preferences), they also come in a host of nude shades. Shop Hanro's range of briefs here.

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Bianca Miller's range of tights is available in Topshop stores—making them easier than ever to get hold of. But you can also shop the whole range (plus a selection of nail varnishes) on the main website. She even has a guide to matching your skin tone with different beauty brands. Bianca's passion project has seen her on the BBC and visit 10 Downing Street—this girl is seriously going places with her great idea.

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Finding a decent strapless bra at the best of times is a trial, but Miami underwear label, Nudz, makes it that little bit easier with its clever convertible style. And, fun fact, the tones are all named after different celebrities, like Scarlett (Johansson) and Lupita (Nyong'o).

Next up, the autumn/winter 2017 trend report.

Opening Image: Courtesy of Christian Louboutin

Hannah Almassi
Editor in Chief

Hannah Almassi is the editor in chief of Who What Wear UK. Hannah has been part of the the Who What Wear brand since 2015, when she was hired to launch a UK sister site and social channels, localise content strategy and build out the editorial team. She joined following a seven-year tenure at Grazia magazine, where she led front-of-book news, fashion features and shopping specials as fashion news and features editor. With experience in both print and digital across fashion and beauty, Hannah has over 15 years in the field as a journalist, editor, content strategist and brand consultant. Hannah has interviewed industry heavyweights such as designers including Marc Jacobs and Jonathan Anderson through to arbiters of taste including Katie Grand and Anna Dello Russo. A skilled moderator and lecturer specialising in the shift to digital media and e-commerce, Hannah’s opinion and work has been sought by the likes of CNBC, BBC, The Sunday Times Style, The Times and MatchesFashion.com, among many others.

Hannah currently resides in Eastbourne with her photographer husband, incredibly busy toddler and highly Instagrammable cat.