I Slept on This Nordstrom Brand for Far Too Long—Now, I Can't Stop Buying It


(Image credit: Nordstrom)

Having grown up shopping at Nordstrom for pretty much everything—from True Religion jeans in middle school to Free People Henleys in high school and more—I'm very familiar with most if not all of the retailer's brands, including its in-house lines. (Hello, I bought my sophomore homecoming dress from BP.) At least, I thought I was. In fact, I only came to realize recently just how wrong I had it. 

You see, despite being a lifelong fan of Nordstrom, I've been sleeping on one of its best, most underappreciated in-house brands: Open Edit. But after thoroughly perusing all 500+ pieces from the Nordstrom Made brand—ranging from oversize button-downs and leather trousers to rib-knit sets and dresses, many of which are available in sizes XXS to 3X—I can say with 100% certainty that I'm fully awake to it now, so much so that I already put in my first order. A second is in the works. 

To ensure that you don't make the same mistake that I did—that is, not taking advantage of an affordable and size-inclusive brand that's both trendy and timeless—I made up a beginner's guide to the label. Scroll on for Open Edit's best and brightest pieces. 

Next: My 58-Year-Old Mom Asked Me What She Should Buy From Nordstrom—I Said These

Senior Fashion Editor

Eliza Huber is a New York City–based fashion editor who specializes in trend reporting, brand discovery, and celebrity style. She joined Who What Wear in 2021 after almost four years on the fashion editorial team at Refinery29, the job she took after graduating with a marketing degree from the University of Iowa. She has since launched two monthly columns, Let's Get a Room and Ways to Wear; profiled the likes of Dakota Fanning, Diane Kruger, Katie Holmes, and Sabrina Carpenter for WWW's monthly cover features; and reported on everything from the relationship between Formula One and fashion to the top trends from fashion month, season after season. Eliza now lives on the Upper West Side and spends her free time researching F1 fashion imagery for her side Instagram accounts @thepinnacleoffashion and @f1paddockfits, running in Central Park, and scouring eBay for '90s Prada and '80s Yves Saint Laurent.