7 Brands That We Bet Will Blow Up


(Image credit: Szymon Brzóska/The Style Stalker)

As you’ve likely heard us mention before, nothing says “you’ve made it” for a fashion brand like the approval and endorsement of e-comm giant Net-a-Porter. If it’s not because the brand gets to share cyber-shelf space with every major designer ever (think Gucci, Prada, Balenciaga, and more), it’s because the site is a favorite of not just editors and bloggers, but shoppers with every type of style and budget, thanks to NAP's offering of only the best brands in every category.

So, when we recently learned that the quite a few brands were being added to NAP’s roster for the upcoming spring season, we knew we had to scope them out, and of course share our favorites with all of you. From cult-favorites like Silvia Tcherassi (as seen in the above photo), Nanushka and Khaite, which are now set to become exponentially bigger, to new launches like Amiri for women and Tre, prepare to fall in love with these lines and see them everywhere in the months to come.


Launched in 2016, NY-based Khaite is on our radar thanks to its elevated essentials. Think square-neck sweater and button-embellished midi dress.


While Amiri is no stranger to the fashion sphere, the brand's venture into womenswear is a new one, and there's no better stamp of approval than its NAP debut.


Already beloved by street style stars and editors alike, Nanushka is also a heavy-hitter in fashion's inner circle. Our guess is that the line is now on its way to becoming a household name. 


Al you need to know about new brand Tre is that it's designer Natalie Ratabesi boasts jobs at Dior, Gucci, and Yeezy all before starting her own label. If that's not a recipe for success, what is?


It's not often that the words affordable, expensive-looking, and sunglasses can be used to in the same sentence, so you can imagine our elation when coming across Chimi's colorful frames.


French label Koché has clearly mastered not only sport and suiting but a seamless marriage of the two. This brand is definitely one to watch.

Silvia Tcherassi

Another brand that's already a sensation in the editor and blogger worlds, Silvia Tcherassi's eponymous label could not have found a better time to bring its of-the-moment riffs on ruffles, shirting, and everyday wear to Net-a-Porter. 


Since starting as an intern back in 2013, Nicole Akhtarzad Eshaghpour has held several roles here at Who What Wear, and she is currently Editor-at-Large. It was a less expected route, seeing as she was graduating from business school at USC when this all began, but it has turned out to be the best one for her. Fast-forward to 2020, and she's moved to NYC from her hometown of Beverly Hills and spends her workdays a little differently from when she was an intern starting out. Currently, she focuses on a weekly mélange of shopping content. As far as her personal style goes, she's largely drawn to classic pieces and neutral basics but will always make an exception for something colorful, printed, or bejeweled as long as it's deemed worthy enough. After all, the only thing she loves more than a good party is dressing up for one. On weekdays, she can usually be found at home eating something delicious for dinner and trying to force her husband to watch 90 Day Fiancé.