I'm a Makeup Novice, But These 9 Natural Eye Shadow Looks Are Easy
I know it's strange for me to admit this as a beauty editor, but I hate doing my makeup. Don't get me wrong. I enjoy the therapeutic aspect of it, and I love how it makes me feel once it's all done, but for the most part, actually applying my makeup just stresses me out. Why? Because I'm sort of useless at it. If I'm being fair to myself, I should add that I've become quite good at applying my base products after years of absorbing tips from makeup artists. But as someone who likes a no-makeup makeup look and struggles with any sort of practical creativity, I feel it's safe to say eye makeup is not my forte.
You see, I like my eye makeup to look natural. For the most part, I either leave my lids bare or simply smudge a brown shadow over them with my finger and hope for the best. Although I appreciate strong graphic eyes on other people, I sadly don't have the artistic ability to execute such looks on myself. So while others are busy scrolling Instagram, saving down trending makeup looks to experiment with, I spend my time engrossed in natural eye shadow looks, wondering how the hell I go about doing them myself.
As I scrolled through my saved natural eye shadow looks last week, I decided it was finally time to try something new and experiment with more intricate natural looks. To help, I reached out to a close beauty-industry pal (and one of the best makeup artists I know for natural, wearable looks), Madeleine Spencer, and discovered I've been making some serious mistakes in my quest for a great natural eye. To avoid these issues, keep scrolling for the nine best natural eye shadow looks around along with some of Spencer's top tips.
1. Cool Taupe
I'll admit I already knew that taupe and brown are the shades to reach for if you want a natural look. What I didn't know, however, was that the depth of the tone is also essential. "Don't use a shadow that's lighter than your skin tone, as it'll look chalky," advises Spencer. Opting for a cool-toned wash will help give eyes dimension without looking like too much.
Get the Look
Just scribble over your lid and smudge out with your ring finger for an impressive, natural-looking eye in a matter of seconds.
2. Peach
Peach isn't an eye shadow shade I would have previously considered. As far as I was concerned, peach was a color, and I didn't think there was any room for color in natural-looking eyes. It turns out I was very wrong. Amy Lawrenson's look proves that a basic wash of peach across the lid and along the lower lash line can look beautifully natural. The trick? Keep it matte. "Powder shadows with no glitter or sheen look most natural," says Spencer.
Get the Look
This cute compact from Fenty contains three peachy mattes and some subtle shimmers if you want to amp up your look for the evening.
Don't be afraid to opt for a three-in-one peach pigment.
3. Dewy Taupe
I live for a dewy makeup look. I'm all about that healthy-looking glow. I know experts suggest keeping things powdery and matte for a natural look, but on days when my skin looks drab, I'm turning to this dewy eye look for inspiration. Super-long lashes with a subtle wet-look shimmer over lids seem like the ultimate summer eye look.
Get the Look
Luckily, I already had this shadow in my collection, so I know that it's the perfect product for achieving such a look as the one above. Because it's not too pigmented and doesn't dry out to look chalky, it's a great way to keep things subtle.
Prefer a cream-to-powder formulation but still want the dewy glow? Enter: Ilia's beloved shadow tint. It has a metallic finish, so you can still get that shiny look.
4. Golden
When I think of gold eye shadow, I tend to imagine high-shine, glittery finishes that are best suited for nights on the town. However, this super-natural look proves me wrong. Pressing a slightly shimmery gold shadow (one without tons of pigment) onto lids delivers an elevated, low-effort look.
Get the Look
This quad isn't full of rich pigments. Instead, it gives lids a summer-ready, shimmering finish that can be built up for more intensity if you so desire. My go-to look at the moment? Just a dab of the peachy shade in the corners of the eye blended into one of the deeper brown shades in the crease.
The liquid-cream formulation of this eye shadow makes it easy to apply and will ensure your lids stay crease-free.
5. Soft Pink
I have never considered pink a particularly easy eye shadow color to work with. Once again, I was wrong. It's all about choosing the right shade that works with your natural skin tone. Opting for a light baby pink seems to be the best way to avoid making the eyes look swollen. Also, go for a shadow with a very subtle shimmer and avoid applying it underneath the eye.
Get the Look
Glossier's Lidstar in Slip is the best universal pink shadow around as far as I have found. With a bit of glitter (but not too much), it couldn't be easier to swipe the cream over lids and blend with your finger or a brush for a quick, natural look.
Rare Beauty's liquid eye shadow is also a perennial favorite among the beauty set.
6. Tightliner
Makeup artists have been trying to teach me this insider secret for years, but I've always struggled to get to grips with it—until now. Tightlining is the process of using a black shadow or creamy liner along the lash line and carefully smudging it to create the illusion of thicker lashes. In the past, I've found that it makes my eyes look too heavy, but it turns out the secret is in what you do with the shadow around them. "The most natural eye shadow trick is to graduate color from darkest at the lash line to lightest closer to the brow. [Using] three shades is a good and easy way to go—with a rich color by lashes, a transitional one on the part of the lid that moves/the mobile lid, and lightest underneath the brow," reveals Spencer.
Get the Look
This creamy stick is great for smudging into lashes. It has more blendability than a standard liner but more hold than your usual black shadow.
The precise point on this pencil will allow you to create this look easily.
7. Smoke
Didn't think that a smoky eye could look natural? You're not alone. In fact, I've always considered a smoky eye to be a bold night-out sort of look. It turns out that making it look natural (like Laura Harrier's look here) is easier than you'd think. "The cardinal rule for natural-looking eye shadow is to stick to enhancing your natural shape," says Spencer. "Take a good look at where your hollows are and where light bounces off your eye, and that will give you a guide for shape if you're applying shadow for a smoky effect."
Get the Look
Opting for a palette that steers clear of black is a great way to keep your smoky eye looking natural. The matte browns in this quad will create a beautifully light smoke.
This palette is perfect for you if you want to create a classic gray smoky eye over a nude one.
8. Gloss
Glossy eyes are definitely something I could get on board with. "If shadow scares you and you want something very natural, smudge a little eye gloss or dab a little bit of Vaseline on your lid to add dimension," says Spencer. At the moment, I've been reaching for a taupe powder and layering a gloss over to keep things looking dewy and natural.
Get the Look
A little goes a long way with this gloss. Apply a little bit to your finger and then dab it onto your lids to avoid stickiness.
9. Shimmer
Again, I know makeup artists might say that shimmer is a no-go for natural looks, but I'm taking notes from Hailey Bieber's look by Nina Park for a natural-looking evening eye. Apply a light-brown wash over the entire lid, blend it up to the brow bone, and then apply a small amount of creamy shimmer to the inner corners, blending it upwards.
Get the Look
Use the doe-foot applicator to create a thin line in the inner corner and blend the cream up with a small brush.
The palette has every shade you'll need to create the perfect shimmery eye look.
This post originally appeared on Who What Wear UK and has been updated.
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Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.
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