I Think This Is the Coolest French Brand—and It's Affordable

Hi, I'm a fashion journalist, and I'm a total cliché. My offence? I really, really love French fashion brands. Of course, there are the greats such as Chanel, Saint Laurent, Hermès, Celine and Dior that will always be the dream to own and wear. But it's not just the legendary old-school fashion houses that inspire me. It's also the more contemporary designers that I love, such as Jacquemus and Isabel Marant. However, there's no escaping the fact that all the above labels are not exactly budget-friendly. It's great, then, that Musier came along to fill the hole of more affordable French fashion brands.
Launched in 2018, the label was created by Anne-Laure Mais, who is also often spotted wearing the pieces on her Instagram feed. The signature style is Parisian but with a sassy edge—think cropped cardigans, front-tied blouses, and midi dresses that show off just the right amount of décolletage. Right now, there are plenty of pieces you can get your hands on (some even on sale on ASOS) and are ideal for the coming warmer months. Personally, I'm drawn to the lime-green cardigan embellished with faux-pearl buttons. If this all sounds like something you're into, I suggest you keep scrolling and see more, tout suite!
Anne-Laure Mais wearing Musier shoes
Anne-Laure Mais wearing a Musier top
SHOP THE MUSIER EDIT:
SHOP MORE OF MY FAVOURITE FRENCH FASHION BRANDS:
Next up, the biggest spring/summer 2020 fashion trends you need to know.
-
These New Reformation x Camille Rowe Collab Pieces Will Sell Out Fast—See All 20 Styles
She came back to serve seconds.
-
I Know Parisians Would Love These 29 Stylish Nordstrom Fall Sale Items (FYI, They're Going to Sell Out)
Elevated staples to shop on sale before Black Friday.
-
I Was a VIP Nordstrom Stylist, and I Just Got Back From France—I Wore These 7 Items to Look Chic in Paris
Parisian-inspired looks.
-
Looking Parisian in Paris Is Only Doable If You Own These 12 Fall Wardrobe Essentials
Buy them; look French. It's as simple as that.
-
I Know I'm Going to See This Specific Parisian Outfit All Over NYC and L.A. This Fall
Expect to see everyone wearing some variation of this easy, cool look.
-
6 Fashion Pieces I Regret Letting Go (and What I Learned)
The pieces I should have kept and why they still haunt me.
-
This Is the NYC Way to Wear the Anti-Trend Jeans Color French Women Are Obsessed With
As seen on NYC It girl Irina Shayk.
-
Yes, Ballet Flats Look Good With Skirts, But They Look Even Better as Part of This Parisian-Approved Combo
Very '90s.