Matches Is Having a New Season Flash Sale—25 Items I Just Bookmarked

The January blues may be very real this year (if only this drizzle would let up, seriously), but worry not—MATCHESFASHION.com is here to save our souls (or at least our 2023 wardrobes). London's favourite destination for chic buys has just launched a flash sale—and no, this isn't your usual discounts on end of season pieces. You can use the code NY15 at checkout to get 15% off brand new arrivals from the upcoming season. Thank us later.
Whether you're looking to invest in a smart new designer bag to elevate all your 2023 outfits, or you've had your eye on a beautiful new coat. Maybe you're refreshing the basics in your capsule wardrobe, or on the hunt for this year's cult buys before they inevitably sell out? You can pick all of the above up now with a handy little discount (every little helps, right?).
I promise I'm not just saying this (my recent Slack messages to the Who What Wear team are proof), but I've been so impressed with Matches' buy for the new year. In particular their focus on timeless classics, especially since one of my resolutions for 2023 is to buy less, better items for my wardrobe that I know I'll wear year after year.
I won't keep you apart from this generous discount any longer (code is NY15, remember) but in case it's helpful to see the new season items a fashion editor bookmarked after browsing the entire edit, keep scrolling to see my picks now. Oh, and I couldn't let you leave without adding that there's an extra 20% off Matches' Christmas end of season sale items with the code EXTRA20 now too! Happy shopping...
Shop Matches New Season Sale:
Up next: Spring/Summer 2023 Fashion Trends: 21 Expert-Approved Looks You Need to See

Emily Dawes is an editor, stylist and writer with over 12 years in the industry. Known for impeccable taste, our readers trust her advice, especially in her column, expensive-looking high street buys. Working for Who What Wear UK since 2020, Emily has been a contributing editor, branded content editor and affiliate editor. Now, as senior shopping editor, she leads the e-commerce content strategy. After obtaining a BA in English and American Studies from Nottingham University, Emily landed at The Mail on Sunday’s YOU. As the magazine’s fashion editor, she travelled the globe to style and direct fashion editorials and celebrity cover shoots. As a freelancer, she has styled Grazia cover shoots, developed brand marketing and content plans and worked with VIP clients including Elizabeth Day.
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