I'm Feeling This Mall Brand's Under-$80 Items Right Now

When it comes to those staple stores, Loft should never be one you overlook. If you take a breeze through the shop at your local mall or cruise through the site, you'll uncover a trove of under-$80 essentials to build the foundation of a wardrobe. Here, I'm talking cozy, classic sweaters; smart work trousers; everyday shoes; and more. Given the vast assortment of merchandise (and because I know you're crazed this time of year like the rest of us), I went through all 228 new arrivals to pull the pieces worth considering now. Keep scrolling to shop my edit and find a few new must-haves for yourself—or you know, that person you still need to get a holiday gift for. Get to it!

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Next, check out cool ways to style your favorite sweater.

Bobby Schuessler
Market Director

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent over seven years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retialers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises. He has also worked across a variety of other media brands and fashion retailers like Refinery29, PureWow, Men's Health, and Gilt covering commerce, trend reporting, women's and men's fashion, home, and lifestyle.