I'm Feeling This Mall Brand's Under-$80 Items Right Now

When it comes to those staple stores, Loft should never be one you overlook. If you take a breeze through the shop at your local mall or cruise through the site, you'll uncover a trove of under-$80 essentials to build the foundation of a wardrobe. Here, I'm talking cozy, classic sweaters; smart work trousers; everyday shoes; and more. Given the vast assortment of merchandise (and because I know you're crazed this time of year like the rest of us), I went through all 228 new arrivals to pull the pieces worth considering now. Keep scrolling to shop my edit and find a few new must-haves for yourself—or you know, that person you still need to get a holiday gift for. Get to it!
A sleek pair of white trousers feels unexpected in the winter.
The fit and classic yet cool nature make this cardigan feel very French.
You can pair this striped top with basically anything from jeans to leather trousers to a skirt.
The perfect finishing touch to any cold-weather ensemble.
Next, check out cool ways to style your favorite sweater.

Bobby Schuessler is a fashion editor with over a decade of editorial experience covering shopping, style, and beauty. He's spent 10 years at Who What Wear, currently leading the market team to deliver highly covetable and convertible content. He creates data-driven shopping guides featuring top retailers like Nordstrom, Shopbop, and Net-a-Porter and is at the forefront of Who What Wear's shopping tentpole strategies, including Amazon Prime Day. He also works on branded content initiatives and appears on camera in video and shopping livestream franchises.
-
Only You and I Will Know These 29 Items Came From Zara
I won't tell if you don't.
By Eliza Huber
-
I Finally Got Around to Creating My Annual Spring Shopbop Wish List—You're Welcome
Enjoy.
By Eliza Huber
-
I Called the Cuffed Jeans Trend—7 Shoes Fashion People Are Wearing With the Chic Denim Style
Style the jeans like a fashion person.
By Jennifer Camp Forbes
-
I'm Fashion People's Go-To Source for Style Inspo—Here's Everything I'm Shopping for Spring
Consider this your seasonal reset.
By Nikki Chwatt
-
I'm a Fashion Editor Who Loves Effortless Vacation Essentials—25 Gap Finds That Caught My Eye
Many are even on major sale.
By Jennifer Camp Forbes
-
If The Row, Khaite, and Toteme Feel Too Expensive, Here Are 33 Pieces to Try Instead
Bring on the luxe-looking outfits.
By Jennifer Camp Forbes
-
It's Music Festival Season—40 Styles the Chicest Festivalgoers Are Considering
Your shopping guide awaits!
By Chichi Offor
-
I Mostly Shop for Prescription Glasses Online—4 Retailers That Sell *Actually* Cute Frames
Your guide to chic frames awaits.
By Chichi Offor