Hailey Bieber's $74 Bikini Signals a Major 2023 Swimsuit Trend

Welp, Hailey Bieber is ready for summer. She made it known on Instagram over the weekend to her 50 million followers. Bieber is the ultimate celebrity trendsetter, so the swimsuit she posted to her account is a big indicator of swim trends to come for summer 2023. Oftentimes, swim trends are as simple as a color, and I predict that’s the case this time.

One of the biggest spring 2023 runway trends is lime green (as seen in the collections of Proenza Schouler, Coach, Fendi, Victoria Beckham, and more). Bieber’s $74 Skims swimsuit capitalizes on that trend, and I think hers will be the first of many lime green swimsuits we’ll see on Instagram this year. While Bieber’s Skims swimsuit is on its way to selling out, I found a few other lime green swimsuits that fit the bill.

Scroll to shop the affordable Skims swimsuit in the remaining sizes along with a few other lime green swimsuits I think you’ll like.


(Image credit: @haileybieber)

On Hailey Bieber: Skims Triangle Top ($38) and Micro Tanga Bikini Bottoms ($36); Vans hat; Missoma x Harris Reed Good Hands Necklace ($245)


(Image credit: @haileybieber)

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Next up, six simple swim trends French girls have been wearing for ages.

Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.