Trust Me—This Little-Known High-Street Brand Is Worth a Browse

Back in 2019 (or, as it feels in my mind, 100 lifetimes ago), I made a trip to John Lewis & Partners for one of my Joy of Shopping series. It's a time-honoured favourite of the British high street—a sort of reliable aunt you can turn to for all your practical homeware and present-buying needs. Historically, it has not, however, been considered the most cutting-edge or coolest place to shop, so I was pleasantly surprised when I realised how outdated this preconception was—primarily thanks to Kin.


(Image credit: Who What Wear)

One of John Lewis' in-house labels, Kin shapes itself around clean-lined staples and simple silhouettes. The best part? It's sure to make the minimalists among us swoon with delight. While this is hardly a groundbreaking aesthetic on the high street (hello, Arket and COS), with the fashion industry's growing infatuation with all things stripped-back, this year, Kin suddenly feels above and beyond many of the other affordable offerings with its ability to tap into this craving for timelessness and low-key cool. 

So what can you expect from Kin? With its roomy fits and androgynous nonchalance, it's definitely not for those who prefer a more sculpted finish (although there are a few waist-tie dresses below). It essentially offers up a read-made capsule: Think the perfect Breton top, a pair of chunky sandals, wide-leg trousers, white sneakers and utility shackets. You can just tell by looking at the collection that each item is able to be mix and matched with ease. Have I convinced you yet? Well, scroll down to see my full edit and witness the beauty for yourself. 

Shop My Kin Summer Edit

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