Kate Middleton Just Wore the Trending Colour Millennials Hate but Gen Zs Love

Delivering a speech at The Design Museum in London today, Catherine, Princess of Wales, wore the trending colour that's completely dividing millennials and Gen Z this season. Dubbed "Gen Z purple", the striking violet shade has become to go-to colour choice for Gen Z-directed marketing—cropping up in adverts and on packaging targeted towards the younger audience for the past few years. Usurping the once prolific "millennial pink" as the favoured colour amongst marketeers, Gen Z purple has transcended the marketing sphere as the latest colour trend being embraced by the fashion set this season. 

Millennials on the other hand? They seem to have different opinions on the colour purple, as one of our Who What Wear UK Slack channels this morning attests. All of our editors who fall into the millennial category said this was, and I quote, "my worst colour". "It reminds me of my school uniform, so I'll never wear it", proclaimed social media editor Joy Ejaria. "I'm sure the bedding from my teens was this exact shade of purple," said deputy editor Maxine Eggenberger.


(Image credit: Getty)

Styling the divisive tone for her outing in London, Kate Middleton rewore her favourite purple Emilia Wickstead suit. Previously paired with a black turtleneck to an engagement in Northern Ireland in 2021, on this occasion, the Princess wore the now sold-out suit set without a visible top underneath and with royal blue court shoes. Declared Pantone's colour of the year in 2022, the purple shade—coined Very Peri—is loved by some for its fresh, vibrant tone, whilst others deem it unforgiving and unflattering. Though undeniably eye-catching, Gen Z purple is easier to wear than you might imagine. Middleton paired hers with royal blue court shoes, but the colour also looks vibrant when paired with red, whilst styling it with white or beige gives it a fresh feel. 

If you're interested in experimenting with the trending shade, read on to shop Middleton's outfit, as well as our favourite Gen Z-purple picks.



Next Up: The "Dated" Trouser Trend Kate Middleton and Rosie HW Wore in the Past 24 Hours

News Writer

Natalie Munro is Who What Wear UK’s news writer. Previously freelance commerce writer at British Vogue, Natalie’s experience spans journalistic and styling roles, which have seen her work on shoots for publications such as British Vogue, Vogue Ukraine, AnOther Magazine and Elle UK and write for publications including British Vogue and Conde Nast Traveller. With an interest in uncovering the latest fashion trends, Natalie takes a leading role in identifying news and trends for Who What Wear UK, with a particular focus on celebrity style and emerging fashion trends.