This Is the Exact Fake Tan That Rosie Huntington-Whiteley Swears By

Come winter, my commitment to any sort of routine really begins to waver. During the summer months, I’m all about making sure my limbs and face have a (faux) sun-kissed glow, but as soon as temperatures start to drop, I’m out. When 90% of my time is spent indoors anyway, dedicating precious time to fake tan application seems wasteful. 

However, that isn’t to say that I don’t want to look tanned. I’d do anything to inject some warmth into my pale skin, just as long as it doesn't involve too much fuss or take longer than a few minutes. And trust me, I’ve tried a bunch, from drops to sprays and foams to creams, but I have never managed to get my hands on a formula simple and natural-looking enough to make me keep up a winter routine.

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(Image credit: @ROSIEHW)

However, when I found out that the queen of glow, Rosie Huntington-Whiteley, swears by a simple facial tanning product developed by her go-to tanner James Read, I thought it might be worth doing some digging. Speaking to Teen Vogue, Rosie revealed, "James Read Sleep Mask Tan is the best facial tanning product I’ve ever used. I can’t stop using it.” So, I figured if Rosie can keep her glow all year round, what’s stopping me?

This particular tan has seriously piqued my interest. Simply apply before bed, let it develop while you’re snoozing and wake up to natural-looking bronzed skin. And I must admit, the results are quite special. It’s minimal fuss and leaves my skin looking healthy and radiant and, most importantly, I can really see myself using it all year round.

In fact, I’d deem my experience such a success that I feel inclined to try some of the other products in the brand’s offering. Keep scrolling for the other James Read products on my radar.

Next up, Victoria Beckham uses this unexpected beauty product, and we're obsessed.

Freelance Beauty Editor

Shannon Lawlor is a renowned beauty journalist and has contributed to Who What Wear’s beauty content since 2020. As a leading beauty editor, expert and brand consultant, she has over eight years of experience working for some of the industry’s most esteemed titles, including Who What Wear (of course), Glamour UK, Stylist, Refinery29 and Fabulous. Having also worked behind the scenes with some of the industry’s biggest brands and retailers, Shannon has a unique insight into what people really want from their beauty routines. Understanding that beauty lovers seek honest, open and responsible advice, she has it made her mission to demystify the intimidating world of beauty, taking a no-frills approach to the most relatable topics. While Shannon is the first to admit she doesn’t hold the answer to every beauty question out there, she is dedicated to sharing her expert insights in a bid to help. As a self-proclaimed lazy girl, Shannon has an affinity for easy-to-use, foolproof beauty products and has made it her mission to scope out the best of the best. When she’s not working, Shannon is likely soaking in the bath or giving no-holds-barred beauty reviews on Instagram from her bathroom floor.