Why Fashion Brands Already Like Instagram Stories Better Than Snapchat

Decisions, decisions: Instagram Stories just launched this week, and the fashion world is still scrambling to figure out how to incorporate it into their social media strategy. But it seems like they are already showing a preference: As AdAge reports, Instagram’s feature has a wider reach than Snapchat for many companies. “Nike, for example, generated 800,000 views in 24 hours for an Instagram Story that it posted on Tuesday, the first day the feature was available,” AdAge reports. “On Snapchat, Nike’s best video got 66,000 views, according to Nike and its social media agency Laundry Service.” Only time will tell which platform will reign supreme. [AdAge]

Pop-up shop news: One of Los Angeles’s chicest spots, The Apartment by the Line on Melrose Avenue, is hosting a three-day pop-up August 4–6. The shop has collaborated with vintage and secondhand e-tailer Resee.com to offer a selection of rare vintage pieces, from ’60s Saint Laurent to ’80s Helmut Lang. See you there! [Resee.com]

Beauty launch: Pat McGrath is arguably the most highly sought-after makeup artist in the fashion industry, so you can bet we’re all ears when she launches a new product. Her latest is called Lust 004, which is a kit containing lipsticks, a metallic gold pigment, and more. Head over to Byrdie for the scoop. [Byrdie]

Wedding insight: Getting married soon? According to a new study, there’s one thing couples regret not putting on their registry: luggage. In other words, add it to your list ASAP! [MyDomaine]

Opening Image: Style du Monde