You Won't Believe Which Colour Is Out-Trending Pink on Pinterest
With the bounce of a new year—and spring/summer 2017's trends so close we can almost feel them—it's no wonder that Pinterest's stylish fashion community has turned their pinning focus to one of the easiest ways you can feel up to date without overhauling your entire wardrobe: colour.
A switch-up in one's palette can do wonders for even the most worn-out closet, and with the new season's colour wheel looking effervescent and bright, it's perhaps no surprise that Pinterest's Feel Good Hues board is going great guns. Who wants to wear dreary shades of black, navy and grey in this equally dreary weather?
So you may think that the general go-to for mood-enhancing colour therapy would result in lots of pink. Perhaps in 2016, even in 2015, that would have been the case, but this year, the cool crowd isn't that obvious. The rosy hue finally has some competition, and it comes in the form of a rather divisive option called orange.
Above all other cheery shades, orange has seen a 59% increase in board saves in the UK in comparison to this time last year. Could this be the end of Tumblr pink's long reign? Is it time for Pinterest orange? Keep reading to see some of the most popular looks, and then shop our favourite orange pieces below.
So you can reenact all of those orange sweater + jeans moments.
We'd place our money on these selling out fast.
Front to back, this is a complete winner.
Feeling brave? Go all-out with a piece of outerwear.
Even better, it's on sale.
Our editor has this dress, and she's obsessed with it.
New colour and a new label? Count us in.
The V-neck court is beyond flattering.
So Topshop has this colour trend completely nailed.
Check out our handy guide on what colours to wear together for more inspo.
Opening Images: Sandra Semburg, Collage Vintage

Hannah Almassi is the MD for Women’s UK at Future PLC. Following a decade-long tenure as Who What Wear UK’s first Editor-in-Chief, she now oversees Who What Wear and Marie Claire in the UK. Hannah has been part of the the Who What Wear brand since 2015, when she was headhunted to launch the UK sister site and social channels, implement a localised content strategy and build out the editorial team. As an expert at the intersection of content, commerce, building brands and monetising digital platforms, she now combines her editorial experience alongside business acumen to help guide digital titles into the future.