Your Lingerie Starts Dying the Second You Do This

Over the years, I've accumulated quite a nice collection of lingerie, had multiple bra fittings, and received quotes from some of the biggest experts in the industry on the dos and don'ts of lingerie across the board. Most of these rules are easy enough to follow, except for one (at least for me). During my most recent lingerie fitting for a story I wrote on what it's like to wear lingerie sets for a week straight, the saleswoman assisting me told me that if I'm not storing my lingerie properly, I'm basically killing it, not getting my money's worth, and so on and so forth.

Instantly I switched into panic mode as I realized all my lingerie was currently stuffed in my drawer along with the rest of my five-for-$25 underwear and random assortment of sports bras. In other words, it was not where it belonged. Storing and organizing lingerie? How do you even do that and where? What are the rules? What am I missing? To ease my now-frantic mind, I reached out to Julie McConnell, former senior buyer at Journelle, for her two cents on the matter. She fully confirmed what the saleswoman had said to me a few weeks prior.

"Storing your lingerie properly can keep the shape and integrity of your bras so they last longer," McConnell told me. Essentially, if you want to get your money's worth on the lingerie you acquire over the years, storing it with care and intention is the only way to go. Otherwise, you run the risk of killing it from that first moment you stuff it inside a drawer.

Ahead, find out what else McConnell had to say about the best ways to organize your lingerie drawer.

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(Image credit: @lonelylingerie)

Do: Separate Molded and Non-Molded Bras

Do: Stack Bras Neatly

"I suggest separating molded and non-molded bras by color in a file like a system, with bras stacked neatly one in front of the other. Always clasp the bra when storing or you risk the clasp pulling on the fabric of another bra." 

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(Image credit: Stocksy)

Don't: Fold Your Bras

Don't: Hang Your Bras

"Some people suggest folding the bra in half and putting the matching underwear inside. While this keeps things very organized, folding your bra is not good for keeping the shape of your bra. Others may hang their bras by a strap in their closet, but this can stretch out the band, which is also a no-no." 

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(Image credit: Stocksy)

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This post was previously published and has since been updated. Speaking of lingerie, click in to shop for the prettiest silk underwear on the internet.

Editorial Director

Lauren Eggertsen is currently the editorial director of Who What Wear and has worked at the company for over eight years, where she started as an associate editor and has since worked her way up. Lauren has over 10 years of experience in the fashion editorial space, starting her career with internships at Marc Jacobs, Marie Claire, and The Zoe Report, where she was later hired as their editorial assistant. Lauren has worked in the Los Angeles and New York Who What Wear offices but currently calls L.A. home. It is here where she leads and manages Who What Wear's fashion team and oversees all day-to-day editorial content and large tentpole moments. This includes all of the runway, trend, and shopping-driven content that ultimately helps to build a strong brand reputation within the industry. Lauren's role also includes helping to set the fashion direction for all original photo shoots and often styles many of the celebrity cover shoots, including big names like Kaia Gerber, Normani, and Kristen Stewart.

She has also attended multiple fashion weeks, including New York, London, Milan, and Paris, where her personal style has been featured on sites such as Vogue, Harpers Bazaar, and Elle. She prides herself on discovering and supporting small brands and on her knack for a good vintage shopping find. When she isn't working, she enjoys researching and dining at reputable restaurants around both her neighborhood and the globe.