This Trendy Bag Color Is Suddenly All Over the Internet

As someone who pays very close attention to bag trends, I've come across one that's so apparent as of late that I couldn't not tell you about it. One of the easiest ways to show that you're in the know about bag trends is to follow the color. Each season (in recent memory, at least), there's at least one non-neutral color that dominates among bag brands both designer and affordable. This season, that color is hot pink.

The Barbiecore aesthetic trend has officially come for our wardrobes, and that includes our accessories. A hot-pink bag is an easy way to add some personality and fun to any outfit, and I happen to think that hot pink kind of goes with every color. So how do I know hot-pink bags are the trend to buy into? I can hardly get through my Instagram feed without coming across a few, and as I scroll through the new bag arrivals on numerous shopping sites, I'm finding plenty of hot-pink ones to choose from.

Convinced? Scroll to see a few Instagram examples of the trend and shop some of my personal favorite hot-pink bags.

Hot-Pink Bags on the Internet


(Image credit: @brittanyxavier)


(Image credit: @yoyokulala)


(Image credit: @emilisindlev)


(Image credit: @aimeesong)


(Image credit: @greceghanem)

Shop My Hot-Pink Bag Picks

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Allyson Payer
Senior Editor

Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson worked in the entertainment industry at companies such as Sony Pictures Television. Allyson is now based in Raleigh, North Carolina, and is originally from Baton Rouge, Louisiana. She holds a BFA in theater. Her path to fashion may not have been linear, but based on the number of fashion magazines she collected as a child and young adult, it was meant to be.