This £50 H&M Blazer Is the Key to Looking Rich This Autumn

Here at Who What Wear, we’re always looking out for classic wardrobe pieces that will elevate our outfits—at a reasonable price point. When we come across this kind of hero buy on the high street for under £50, it’s a bona fide win. That is exactly what just happened when we discovered this incredible blazer while scrolling through H&M’s new-in section recently. 

With the end of summer nearing and autumn on the way, H&M has started to steadily drop pre-fall pieces already, and it’s fair to say we’ve been seriously impressed with the new-in offering. From chic dresses to expensive-looking tailoring, these are designs that work perfectly for this transitional time but that you can also wear way into autumn and winter as well. 


(Image credit: H&M)

The blazer in question is a particular highlight since it’s perfect for those slightly cooler days thrown over your trusty T-shirt and jeans or favourite wide-leg trousers before you need a real coat. The best part is that it instantly elevates even the most casual outfit. Made using a smart bouclé tweed-style fabric that is usually linked to high-end luxury pieces and with contrasting gold buttons, it’s bound to make you look rich whatever your salary. It comes in classic black and creamy white, but both are truly classic and will no doubt be fielding compliments and exclamations of disbelief for many years to come when you reveal its high-street origins. 

The whole WWW UK team is obsessed, and currently, the debate is raging as to which colour everyone plans on investing in. So keep scrolling to shop the blazer for yourself (before it inevitably sells out), and take a look through more of the best textured blazers out there too. Happy shopping!

Shop H&M's Textured-Weave Blazer

Shop More of the Best Textured Blazers

Up Next: These Under-£40 H&M Basics Will Definitely Make You Look Rich

Emily Dawes
Affiliate Editor

Emily Dawes is the very definition of a fashion multi hyphenate. An editor, stylist and writer with over eleven years’ worth of experience in the industry, Emily is known for her impeccable taste, elegant outfit choices and being able to spot the next big thing in fashion from a mile off. Our readers loyally trust her advice and shopping suggestions; so much so she began her own column documenting the most expensive-looking pieces on the high street, which has become a top-performing piece of content for the Who What Wear brand.

Emily has worked for Who What Wear UK since 2020 in a myriad as roles, spanning from contributing editor and branded content editor. Now, she holds the position of affiliate editor and is responsible for the brand’s overall affiliate strategy, ideation and content execution. Working closely with Who What Wear UK’s affiliate manager, Emily has been instrumental in securing and nourishing brand partnerships, surpassing her goals as standard. Leading the team in tentpole shopping moments including Black Friday and Peak Trading, with Emily’s guidance and leadership, team Who What Wear is in a stronger affiliate position than ever before.

Prior to joining the Who What Wear team, Emily served as YOU Magazine’s acting fashion editor where she managed the fashion team and oversaw all fashion content output for the fast-paced weekly title. Emily is a stylist in her own right, having worked with a slew of VIP clients including writer and television personality, Elizabeth Day, as well as styling and art directing several celebrity cover shoots for glossy print publication, Grazia. Her adept fashion knowledge means brands regularly sought out to work with her as a consultant: previously she has developed marketing and content plans for brands for Cocoon and Edge of Ember. Before entering the industry, Emily obtained a Bachelor of Arts in English and American Studies with International Study from Nottingham University. Fun fact: Emily spent a year studying in America which saw her join a sorority during her time there.

When she’s not working or tracking down the chicest, new-in items to share with our audience, you’ll find Emily bestowing her East London home with her stylish flair, reading everything from the classics to cowboy romance novels and escaping to the country with husband, baby boy and dog, Roo, whenever she can.

Emily is currently on maternity leave.