For someone like me who'd rather spend money on jeans and shoes than swimsuits, affordable brands like H&M are high on my swimwear list. Just like the rest of its offerings, H&M is regularly adding new swimsuits to its inventory, but it can be tricky to choose the right swimsuit sight unseen. H&M is helping out with that.
Yesterday, the brand sent out an email entirely dedicated to one particular swimsuit. The subject line of the email was "The most flattering swimsuit—ever." Obviously a bold statement, but of course I was convinced to open the email. The swimsuit in question is a new collection of pastel-colored crinkled-fabric swimsuits, which H&M also called out as being comfortable, and it looks it.
The crinkled-fabric swimsuits start at just $13 for the one-piece and top out at $26 for the high-leg bikini. Shop the various options below as well as a few other swimsuits I couldn't resist including.
Shop More of H&M's Best Swimsuits
Shop the matching Brazilian Bikini Bottoms ($18).
Shop the matching Brazilian Bikini Bottoms ($15).
Shop the matching Brazilian Bikini Bottoms ($13).
-
The Only 35 Swimsuits You Need to Know About in 2024From bikinis to maillots.
-
I'm Giving My Closet an Expensive-Looking Facelift With These 24 Chic Sale PicksBring on the rich vibes
-
I'm Convinced That This H&M Skirt Will Sell Out by April 1It's already flying off of shelves.
-
Reformation Finally Launched Swimwear, and the Collection Is Pure Elegance*Orders every suit.*
-
H&M Just Dropped a $25 Alt for The Row's and Toteme's Viral FlatsThese won't last long.
-
31 Chic Finds for When Toteme and The Row Are the Vibe But Not in the BudgetExpensive-looking outfits are on the horizon.
-
H&M's Chicest Collection of the Year Is Out, and It's Even Better Than UsualThis collection *will* sell out.
-
Every Chic Item Fashion People Would Buy From Nordstrom, H&M, and ZaraTrust me.
