This Puffer Coat Will Be Your Most Important Buy All Winter

last updated 19 October 2020

With new restrictions in place across various parts of the UK, relegating socialising to an outdoor only activity, it has never been more important to invest in a warm coat.

Seeing as we will be spending much more time outdoors this winter than in year's past, the entire Who What Wear edit team is keeping an eye out for cosy puffers and down jackets that will enable us to stay toasty outside despite the elements.

Thankfully, H&M's current New In section is filled with jackets and coats that fit this exact brief. In fact, the retailer recently released a knee-length down jacket that looks like it was made for winters spent in the park. Featuring 80% recycled down and 20% feather filling, this coat is sure to keep you warm while running weekend errands or during social coffee catch-ups.

The coat can be paired alongside knee-high boots and trousers for a sophisticated look, but will look equally as stylish when worn more casually with leggings and your favourite trainers.

Keep scrolling to shop the hero coat, as well as a few other warm H&M jackets.

Shop the H&M down coat:

H&M

Down Coat

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Next up, the biggest A/W20 fashion trends you need to know.

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Fashion journalist Zoe Anastasiou relocated from her homeland of Australia to the UK in 2019 to become Who What Wear UK's Fashion Editor, covering a parental leave role at the time and then staying on to be the Social Media and Fashion Editor until 2021. She later held positions at Marie Claire UK and freelanced in the British fashion industry before returning home to pursue a role in content strategy.