5 Trending Colours H&M Is Backing in a Big Way This Spring
H&M has proven it's the high-street brand to beat over the last 12 months, with countless pieces achieving cult status. It's actually been frustrating for us editor types, whose job is to bring you the best new buys before they sell out, as they'd often be gone before we got the chance. So we've had to up our game. We find ourselves checking H&M's new-in section almost by the hour on the off chance that we missed the next big thing on our previous scroll.
In doing so, we've been able to ascertain a few things. One, shackets are still proving popular for the brand, as it seems to have five new styles every time we check. Two, oversize dresses are going to be just as prevalent for the season ahead as they were last year. And three, H&M is seriously backing five trending colours for spring and summer. Keen to see them? We thought you would be.
Below, you'll find the five shades that H&M predicts will be all the rage. From the hue that was all over the runway and the colour guaranteed to boost your mood to the classic tones that are an ideal move away from black and navy, keep scrolling to see H&M's top colours for 2021.
1. PINK
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2. ECRU
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3. LILAC
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4. LEMON
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5. GREIGE
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This post was originally published at an earlier time and has since been updated.
Next Up: 18 Easy Spring Outfit Ideas That Fashion Experts Always Come Back To

Maxine Eggenberger is Who What Wear UK’s Deputy Editor and has over fourteen years of experience in fashion journalism. She been creating engaging and authoritative content for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, talent interviews self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their search and keyword planning, works closely with the fashion and beauty team on strategy and continues to pen many of her own articles. Prior to Who What Wear UK, Maxine's contributed to publications including Grazia, InStyle Marie Claire, Elle and Look, amongst others.
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