5 Trending Colours H&M Is Backing in a Big Way This Spring
H&M has proven it's the high-street brand to beat over the last 12 months, with countless pieces achieving cult status. It's actually been frustrating for us editor types, whose job is to bring you the best new buys before they sell out, as they'd often be gone before we got the chance. So we've had to up our game. We find ourselves checking H&M's new-in section almost by the hour on the off chance that we missed the next big thing on our previous scroll.
In doing so, we've been able to ascertain a few things. One, shackets are still proving popular for the brand, as it seems to have five new styles every time we check. Two, oversize dresses are going to be just as prevalent for the season ahead as they were last year. And three, H&M is seriously backing five trending colours for spring and summer. Keen to see them? We thought you would be.
Below, you'll find the five shades that H&M predicts will be all the rage. From the hue that was all over the runway and the colour guaranteed to boost your mood to the classic tones that are an ideal move away from black and navy, keep scrolling to see H&M's top colours for 2021.
1. PINK
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2. ECRU
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The ideal layering option, this shirt-jacket will pair well with roll-neck knits until spring arrives.
3. LILAC
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4. LEMON
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Due to its premium materials, this cardigan will last for seasons to come.
5. GREIGE
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This post was originally published at an earlier time and has since been updated.
Next Up: 18 Easy Spring Outfit Ideas That Fashion Experts Always Come Back To
Maxine Eggenberger is Who What Wear UK’s deputy editor and has over thirteen years of experience in fashion journalism. She been creating engaging and elevated style content specifically for Who What Wear UK since 2018, covering runway reports, emerging trends, long-form features, self-styled shopping stories and columns, including her edit of the best new-in buys. She ensures the highest editorial standards are met across the site, leads the editorial team in their SEO strategy and keyword planning, works closely with the beauty team on content initiatives, represents the brand at industry events, and regularly contributes to social media, including her own Who What Wear UK TikTok franchise, French Style Fridays. Previously, Maxine appeared on ITV's This Morning in her own fashion segment and has interviewed countless celebrities—everyone from Victoria Beckham to Oscar winner Lupita Nyong’o.
Prior to Who What Wear UK, Maxine’s career began when, after completing her first-ever internship at Look magazine, she was offered a position on the brand's fashion desk. She accepted, leaving university a year early in the process. Her passion and natural talent for writing and styling meant she swiftly rose through the ranks to become the title's fashion news and commercial content editor, with a stint as InStyle.co.uk’s fashion and beauty writer along the way. She later served as Look’s acting Editor in Chief, overseeing both print and digital, before embarking on a successful freelance career, working with Grazia, The Pool, and Marie Claire amongst others. Maxine is based remotely from her countryside home near Edinburgh where she spends her downtime renovating her house, walking her dogs, hosting friends and trying to master the art of making Old Fashioned cocktails.
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