Every Item I Love in 2021 Comes in This Jolly Colour

We are only 25 days into 2021, but I can already say with certainty that pink will be the colour of the year. The S/S 2021 collections were vast and varied, but designers from all cities were united in what they were aiming to achieve with the clothes they created for spring 2021. They wanted to remind us that clothes can be a source of joy, and so there was an overarching feeling of optimism. The easiest way to promote a positive outlook with clothing is via colour, and although there was a rainbow of punchy brights used for spring/summer 2021, the most popular colour of all was pink. Designers from major houses such as Valentino and buzzy cult brands like Molly Goddard used a pink palette of watermelons, fuchsias, and hot pinks. One of the most iconic looks of the season was Valentino's oversize shirt in a punchy, vibrant pink, and we lost count of the number of pink dresses we saw from the likes of Roksanda and Halpern.
This pink Valentino shirt was one of the most talked-about pieces from the S/S 21 collections.
As spring collections are slowly starting to trickle into new-in sections, I've noticed that all the items I'm saving or sharing with my fellow Who What Wear editors are all pink. So I've put together a list of mood-boosting and beautiful pieces below, from dresses to jogging bottoms. I dare you to get through this list without smiling at least once.
Next up, See Our Guide to the Key Trends for Spring/Summer 2021

Emma is a freelance fashion editor with over 15 years experience in industry, having worked at The Telegraph, Grazia and, most recently, British Vogue. Emma was part of the founding team of Who What Wear UK, where she worked for six years as Deputy Editor and then Editor—helping shape the team into what it is today is one of the biggest privileges of her career and she will always see herself as a Who What Wear girl, contributing to both the US and UK sites. Whether she's writing about runway trends or spotlighting emerging brands, she aims to write about fashion in a way that is democratic and doesn't promote over consumption.
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